The two keys to scaling a business, and it is literally impossible to scale your business without these two major keys that make it scalable, sustainable and simple.
Feel the rhythm, feel the rhyme, turn up your volume it’s podcast time. And that was probably the cheesiest way that I could start an episode. But today, today we are going to be talking about the two keys to scaling a business, and it is literally impossible to scale your business without these two major keys that make it scalable, sustainable and simple for the SSS method just I made up. Here we go. Ready? So simple, sustainable and scalable.
I’m actually really excited about this episode. And I’m sitting here recording this live in my office. If you’re listening to this, or if you’re watching the video, you can see me staring at my iPad. And I have some notes here to talk about with this, because you know, for me, when I think about the last 11 years of my entrepreneurial journey, I mean, really like my whole life has been entrepreneurial. I should probably stop lying to myself. Okay. So I have my first job when I was 12.
So, you know, I lived in Massachusetts when I grew up and I was in a situation where there wasn’t much provided for me. And some of, you know, my story send me know my backstory. And so basically from a very young age, if I wanted anything, if I needed anything, I had to create it on my own or find it. There were points in my life where I stole it and things like that. And when you’re living in a face, not you, when I was living in this space of survival as a child, Really every single thing in my day, every single thing in my life was designed to do one thing. And to help me basically meet my Maslov’s hierarchy of needs, food, water, shelter, and safety. And, I always had water, food, not so much, shelter, not so much in safety, not so much.
And so I went through a lot of these different experiences in my life where I felt like I was a wild animal backed into a corner and I had to survive and had to survive and had to survive. And so. I say my entrepreneurial journey starts here, but most of my life from a very young age, I had to be entrepreneurial or what we would call entrepreneurial. I had to be resourceful. I had to be resilient. I had to create things out of nothing. I had to find things that didn’t exist. I had to find ways to have it. And so, I mean, for me, my first job. Started when I was 12. Now that was my first like, official job. But before then I think at nine or 10, I was already delivering papers. I had three paper routes and most people had one. I would walk or ride my bike for two to three hours a day. And it was before school that I had to get myself to because my parents were pretty unreliable. And quite frankly, they didn’t want to be in my house anyways. And so I would get up at 4:00 AM, once a week, because I did like one of the local newspapers, they would all get dropped in my driveway at like 3.30.
I would roll them all. I would put them all in my satchels, if you have this image and I had this blue BMX bike, cause my favorite movie, was Rad. And now in this episode, I think I’ve officially dated my self. I used cool running in the intro. And now I’m using the movie Rad, but Rad racing was one of my favorite movies ever.
I probably watched it. I don’t know, 6,000 times I was told we had seven copies of the VHS tape. Cause I watched it so much, they would burn out. And so if you know what I’m talking about with cool runnings and Rad, you’re my friend. And I love you. And you should tell me, you should send me a message or leave it in the comments or, you know, wherever you listen to this episode and this all has to do with.
The two keys to scaling a business, but a story times are important for me. And help you understand kind of how I got here. So I would then roll my papers. I’d get on my blue BMX bike. And this thing was awesome. It was like a light baby blue, like a Justin Timberlake blue. And then it had a white rims.
And, it was for show cause it was like a BMI strike bike, but I would drive it long distances and deliver these papers. And so I would deliver these papers at nine or 10 on my paper outs, in the rain and the snow. It didn’t matter. And then as soon as I was done, I would come drop my bike off at home and then I would go to school.
And I did that, that with like, you know crazy neighbor hustle and I mean, neighbor hustle, like they wouldn’t have leaves in their yard and I would convince them they did so I could, you know, rake them up. I would go shovel their driveway first and then go to their door and ask for payment. And I didn’t know that at the time, but I was like, okay, I was just doing it.
Someone had given me that advice. So I was an entrepreneur at a very young age. And so my first official job was at 12. I was a skate guard, at an ice skating rink and a few other places. And then I got into construction, like under the table construction. And so for me, How I got into business, how I got into entrepreneurship, how I got into, I mean, basically life was born out of survival
And in that though, there were some lessons that served me really well and some ways in which I was being, and living and working that served me really well and got me here and they were needed to get me here. But then also once I reached certain levels, there were also needs to audit. And to remove things that were no longer needed, they had served their purpose.
Like I had this very wise shaman in Costa Rica,talk to me and I was talking about some things that had come up for me during,like A spirit journey, a solo quest Iowasca plant medicine, a couple of different things. And I was talking about relationships, but like relationship with myself, relationship with some friends relationship with business partners.
And he looked me dead in the eye and he said, I believe he called me son or brother, but I think called me son. And he said, son, relationships only happen for a reason, a season or a lifetime. And I don’t think that really sunk in for me for about six months. And then once it finally did, I started realizing the parallels between business and life, personal business, personal life, and all the things in between because we don’t compartmentalize.
And then I started thinking about business and entrepreneurship and, and growth through that lens of everything I’m experiencing either happens for a reason. A season or a lifetime and the end goal of every single entrepreneur, the end goal of every single business.? Like the, non-negotiable not like our hundred million dollar goal, our $500 million goal to change the world.
Like all of those are required. All of those matter. They’re all in your beacon of belief that we talk about, but really the goal is every day in business in life, there should be two things that we are seeking. Unapologetically, but as aggressive and resilient as possible. And I mean like blood, like a devil dog is what comes to my mind. Cause I was a Marine for so long, but like a level of commitment that we’ve only experienced a few times in our life or when we turn the switch and we know, or when our life is at jeopardy or are, are we’re backed into a corner and we’re trying to figure out like where we’re going, but we’re like, it doesn’t matter if we know the path.
If we know how we’re going to get there, it doesn’t matter what I have to do. If I have to blood. If I have to sweat, if I have to, you know, cry, I’m like not speaking right today. If I have to blood, if I have to bleed sweat, Cry push. It doesn’t matter. Like when I am crystal clear that I want to get to that finish line and I have enough evidence in my corner. I either why and my beacon of belief, I’m going on a level of which you can’t even imagine. Because I’m really, really, truly rooted in that. And I’m like, this is my life. This is my existence. There was no reason of being here unless I have this, this is the level of commitment I have. And that’s the level of commitment that we as humans, as leaders, as parents, as friends, as bosses, as employees, as entrepreneurs, as business owners, as influencers have to have in pursuit of these two things to build and scale a business.And those two things are really, really simple. They are simplicity.
And at the end of the day, we should be in a relentless pursuit of those two things every single day in order to build or scale our companies or our lives. And so, as I tie this together, the reason I’m saying relationships happen for a reason, a season or a lifetime is that our business has have things that come into play.
There are ways in which we have to be as a business owner, as an entrepreneur. To get off the ground and even get an idea into the world. That’s not easy work. I don’t actually recommend anybody go launch physical products or sometimes digital products or internet marketing, unless they really understand that we’re giving up working 40 hours a week for somebody else to work 24/7 for ourselves, and to have potentially one of the best bosses in the world.
And other times some of the worst bosses in the world and not being ourselves and our beliefs and how we see things and how we treat ourselves. But it’s not an easy undertaking by any means. I it’s rewarding. I love it. I wouldn’t change it. I believe entrepreneurship. I believe helping customers. I believe solving problems. I believe marketing. Like I love it. It’s in my DNA.
And there are times that it’s challenging and there are times that things are hard. And there are times that we have to do things that might not be aligned with what we want to be doing, but they are required in that moment. They are required for a reason to get us to the next level.
And so for me, when I look at the mistakes that I’ve made and the successes that I’ve had, and there’s a lot on both sides of it from losing. And here’s a record. I don’t share this publicly. That often the most amount of money I’ve ever lost the day is I actually lost $43,000 in 19 minutes because I was running a Facebook ad and this ad account that I was running, that I was a part of. We were spending over a million dollars a month. Than ads. And so I ran an ad that had multiple broken links in it, like multiple ads with broken links and we had tested them, but somehow the redirecting plugin that we were using stopped working. And so we were spending at such a volume that by the time we caught it, we were out almost 50 grand.
And then on the other side is I’ve helped companies sell for billions of dollars, just helped another one get like a $400 million cash infusion have broken records, New York times bestseller, all that stuff. And I’ve been on both sides. But really the core of all of it when we get down to it is that we need to have simplicity and clarity in order for any of it to work.
And there’s parts where things get muddy. And sometimes the muddiness is required. Like we have to be everywhere in this one moment, but that’s not everywhere forever. It’s everywhere in that moment until we can reassess an audit to get back to simplicity and clarity. And when I say this, I say that the two keys to successfully building or scaling our business are having simplicity and clarity.
It is almost an accountability tool that keeps us in check because if every day you’re like, is this the most simple way I can be doing this? And am I clear that what I’m doing is moving me towards my goal. It becomes a feedback loop. It becomes a feedback loop where we have to look at what we’re doing in our lives and in our business, and make sure that it’s aligned to where we want to go.
But everything has a purpose. It has intentionality. It’s like, Hey, I don’t want to be on social media, but I have to be for now because I’m not generating enough revenue to outsource that or hire it. And it’s a chicken and egg conversation. So I’m going to put a container around it. And then I’m going to do as much as I can to build the best systems and processes until it generates X amount of revenue. And then I’m going to immediately hire that out. And then that was for a reason. And then you move up to the next level, constantly seeking that simplicity and clarity.
So that feedback loop is really, really important because the trap of entrepreneurship and especially the trap of solo preneurs, like working in an echo chamber, or just behind our laptop on the only interactions we choose to have are the ones in which we go out on social or go out on email or text people when you and I both know that most of the time when things are hard or we’re struggling, or in doubt, we avoid those communications. And then we’ll like, you know, go consume more content or test a million different things. And we kind of get stuck in that, in that I didn’t even want to like the muddy water. We kind of get stuck in the washing machine cycle
When we’re around, people were around our friends or when we’re with our business partners or when we share these things, it’s a pattern interrupt that shifts it. But when we’re isolated away from them, then it kind of becomes this cyclical thing that goes too long. We repeat the patterns, then we get frustrated and we’re like, I did it again.
And so for me, my accountability is simplicity and clarity. So every day I have to check in with myself, like did what I do today. Move me one step closer. Yes or no. Yes. Cool. What worked, what didn’t work and what am I going to do differently? And then I make adjustments.
And the reason I say this is because for me, and to close this loop, the trap of entrepreneurship or solo partnership, as I was saying for me, is allowing us to maintain a path or driving down a road that we’ve been driving down a little too long and we need to stop and turn around. We’re kind of lost per say because the road is where we needed to go.
But at some point we just kept driving, missed our turn though. I go, we’re lost. We’ll keep going. We’ll lost. We’ll keep going. We’re lost. We’re keep going. That’s what we call being romantic about how we do things and in our world. Like today’s world and in business and marketing today, 10 years from now, 20 years from now, there are going to be some absolutes that ring true.
One of them is that it’s going to be different every day. I guarantee you it’s going to be different every day. And if you are doing your job and marketing correctly and doing business correctly, and you have customers and you have a product, the fact that there is uncertainty and ambiguity every day means you’re doing it right.
Because if you’re crystal clear that like, this is how our marketing is, and this is how our messaging and this is our product and you stick to that, your not meeting the needs of your customer, seeing the words, the pain points, the current state of the world, or the ways in which we can constantly approve, because none of us have perfect products because there is no perfect product because the moment it’s complete and perfect, something in the world changes something in you change as something in the model, changes something in the information changes, and we have to be committed to being lifelong students.
And so for me, Having this lens or this North star per say of every day, I need to find simplicity and clarity gives us the ability to pattern, interrupt ourselves and to audit ourselves, to catch ourselves and be like, Oh my God, I’m still doing this. This isn’t simple. And I don’t even know why I’m doing it.
Stop. Pattern interrupt. What’s working. What’s not working. What can I do differently moving forward? And so for me, these two keys encompass all of that. They encompass the ability to have a honest conversation with ourselves. Not that we lie to ourselves intentionally, but what I mean by honest conversation is an accurate view of what’s really happening.
What do we do with our time? Where did we put it? What was the output? What was the result? Was that the best use of our time? Is that really where we’re going? I’m doing that. Cause I don’t know where I’m going. Okay. Time to unplug, figure out where I want to go and then create the way points to get there because we all have these destinations in our mind.
We all have these places that we want to go in business in life and in entrepreneurship. And in order to get there, we need two things. We need to know where we want to go. Clearly not like I want to go to this state, like don’t tell me you want to build a business in California that doesn’t help me get you an address or a building.
Tell me that you want to build a business in San Diego, in the Gaslight district with a 2000 square foot building that requires you to be there 10 hours a day with seven employees as you create products that help solve water crisis is throughout the world that you deliver as a part of your for-profit company with a nonprofit arm attached. And this is how you’re going to do it. That’s a destination.
And then when you know, okay, well, here’s where I am. I’m sitting at my house in Temecula, just for me to get down. There’s a 65 minute drive. And then this is where I am. This is what I’m doing. This is what I have. And this is the clarity. You now know where you are, what ingredients you have and then where you want to go. And you can clearly see the gap. And in that gap has all of the things that you need to create or to learn or to bring on, to get to that destination. I E every turn, how many miles and where you’re going. And the key to that is having clarity and then simplicity. And then every business and I mean this, every business, every successful business, every large business. And I mean success, and I’m not talking about success. Like they’re a fortune 100 company I’m talking, they’ve been profitable. They’re profitable from day one. They take care of their employees. They know their numbers. They think in decades, not in weeks. And really good book recommendation to pattern interrupt on this one. The infinite game by Simon Sinek, he gives a lot of examples in that book. One that rings true to me that I referenced all the time is Victorian X, which was the, which is the leading Swiss army knife manufacturer in the world. And on September 10th of 2001, this Swiss army knife accounted for, I think, 80 plus percent of their revenue and on September 12th of 2001, it accounted for less than 10%.
And so there’s an entire story on that and I can’t do it justice, but how they pivoted and how they used their clear vision, their clarity. And then very simple levers to basically thrive through that. Come out the other side, 25 times greater and now is completely unrecognizable as a company compared to where they were.
And so for me, for you, for everybody, this is one of those things that will never change. Simplicity and clarity will always be the secret to success. And it’s where we need to drive ourselves. It’s where we need to hold ourselves. It’s where we need to readjust ourselves back onto that lane. And there’s going to be times that we jump in the fast lane and it feels so good, but we realize that we’re not supposed to be there.
We’ve been in there too long. We were only supposed to pass and either we catch it and move back over into the clarity and simplicity lane or somebody else catches it, IE a cop and gives us a ticket. But in the world of business, Normally the market catches it or the financials catch it, or the team catches it and culture is affected finances and cash flows affected marketing and social media is affected because when you spend too much time distracted or distracted from the simplicity and clarity, that is your business, it becomes a liability.
And so that’s why we constantly have to audit. And be in observation and be an integrity about our businesses and what we’re doing and what we’re not doing so that we can maintain in that lane. And so the two keys are simplicity and clarity, and I’m going to talk about some of the parts of them that I have that are really, really big areas of focus that I think are important in my area.
Expertise and my experience and what I’ve done. And I still have a whole lot of learning to do. But this is what I’ve found to be important and effective. So when we think about simplicity, Why is simplicity so important? And number one is we can’t scale a complicated business. That’s when things start to break or people just straight up don’t buy because they don’t get it.
You have to be simple. Your messaging has to be simple. Your offer has to be simple. Your pain point you’re solving has to be simple, knowing your customer has to be simple. That is really the key to it, but yet we live in this. Give me more society. And even in digital marketing do more, add more value stack.
And I was like, but by the time you’re done value stacking and you’re getting all those customers, you’ve attracted 99% of the wrong ones. Yeah. Because you convinced them to buy, not enrolled them and actually solving their problem. And you don’t want to deal with the follower of that down the road. If you ever want some examples, hit us up in the comments somewhere, or send us an email or come to our social and ask, and I’ll do an entire episode on it.
But it’s really, really important that you maintain simplicity because simplicity is what gives you a control. It’s what gives you the ability to be like. Every time we post about these three topics on this platform with this call to action. My ideal customer sees it. They make a commitment and they achieve their results. And so now I can double down, but if it’s like, Hey, here’s our 65 different messages this week. Here’s our 240 Instagram posts that are all about these different ideas. With some calls to actions, no calls to action. And I’m telling everybody they can choose one of these 19 entry points. You’re not going to have anything.
No business, no life, no success, no customers, because even if something does start working, how do you know what it was? Was it that post, that call to action, that journey, that customer, that day, the news that day, the current state of the world, you don’t know. And if you can’t measure it, you can’t build it or scale it.
Another thing is people are attracted to simplicity. Nobody wants to bring complicated into their lives. Customers are in a complicated situation, looking for clarity and simplicity employees that you’re going to hire are leaving their job or looking for a job because they’re in a complicated situation. And they’re looking for simplicity. Simplicity speaks to your authority. And you know this to be true. Think about some of the best speakers. Think about some of the best teachers. They do one thing more than the other thing. And it’s the reason that we have two years in one mouth and I’m still working on this one.
There’s a lot of times that I vary much recognize that I have diluted my power or diluted my delivery because sometimes I take it too far and it’s something I work on every single day and there’s nothing wrong with it. It’s about being iterative, but if you came to me and you’re like, George, I would do anything. If you could help me fix my email marketing, I’m like, okay, cool. And I could do one of two things. I’m like, I got you. I just need you to do this one thing. And I guarantee you, it works or yes, I got you. I need you to do this one thing. And then I have 67 other things in 42 different places to start. Which one are you going to choose?
Of course, you’re going to choose the simplicity, right? Simplicity creates authority and it creates safety. When you were a simple, like speaking simple and clear and simple doesn’t mean cheap or devalued, but when you are simple, you know exactly what you’re saying, how you say it, where you’re going, what you’re charging.
That comes with a level of power and authority and safety baked into it that most people don’t understand. And when your messaging and your branding and your marketing and your communication both internally and externally is simplistic and clear, you are the best that there is like, think about Nike.
Nike is not like, just do it when the weather’s perfect and you want to, and you’re this person with these running shoes in this clothes now. It’s just do it. And Nike is not like, maybe do it. I’ll do it later. If you want to do it, it’s like, no, just do it. And there’s simplicity and power in that message.
And so simplicity is a good thing to have everywhere. And I watched business owners, complicate, email marketing, social media, marketing, customer insights, journey mapping, and everything. And I also see that. That’s why the reason that 99% of businesses are struggling because if all you do. In every time you create space or you have a little extra time in your days, you’re like, Oh, we’re going to add this. We’re going to launch this. We’re going to go here. We’re going to go on that platform. We’re going to launch a second account. All you’re really doing is diluting your depth and your business is built on depth. not with, there’s not one business that was built and successful and profitable because everybody came and had one transaction with no result.
People have to feel the results. They have to be enrolled into it. They have to be able to win. And then they have to be able to take a next step. And so the key here is being intentional and if you’re into marksmanship, it’s the difference between a shotgun with birdshot and a sniper rifle, right?
Bird shot. You’re going to hit the target you’re going to, but you also don’t have to aim and you kind of can get away with slop because anywhere between eight and a hundred pellets come out of that bullet or that per say, that, that shell, that cartridge and hit the target. Whereas a sniper rifle, you might take an extra two seconds to get on target and pull the trigger. But where you aim when you pull that trigger is where you hit to, because that’s where you intended to hit. And that’s what we need to be in business simplicity. No reason to be on 12 social media platforms and follow your audiences on Instagram. They’re asking if you on Instagram, we’ve gone through this.
Everybody listening to this right now, all of you, we were like, everyone’s like, we want you on Instagram. So we spent the last. Four months on Instagram posting two to three posts a day of the best content I’ve ever put out on social media and nobody consumes it. Nobody engages it. And you all know it’s there and there’s nothing wrong with that. But we also realized that it was being detrimental to our core business, which is our Facebook group, which you know, is that mindofgeorge.com if you’re not in yet. And we weren’t able to really go deep with people in that group because we were spreading focus and there really wasn’t a need. Or the capacity to be on Instagram. I didn’t want to hire somebody in to do it. It didn’t have a measurable, tangible, positive return for the customer or for our bottom line. And so I said, Hey, let’s pause it. We’re going to put a post up that says, Hey, we’re here. We love you. We’re not running this right now because it’s not aligned with our vision of helping and empowering you. And we had to look at that, but then on the other side, I got on tech talk and I was like, Oh, I’m not going to build followers here. Like, I don’t know, but I’ll play with it. And then in my first month I had over a million video views. I had to go viral and it’s very minimal effort because it only takes me five to 10 minutes max a day. And I get a very dramatic return on an investment from attention. My team doesn’t have to do anything. I don’t have to do anything besides create. And it automatically links to my YouTube channel and they know where to find me. So that was a pivot that I made to be aligned and simple. I’m like, this is where people are responding. This is where they want it. This is where I’ll be right now.
But in three months, if it stops working or nobody’s, there, there’s no point in me maintaining it. And so we always have to be chasing that base of simplicity and clarity. And so for me, this starts first with ourselves. It starts with our day, it starts with our calendar.
And if you haven’t listened to our perfect calendar, if you haven’t watched that video, we have it in video form. It’s in our group, reach out to my team in the Facebook group and we’ll see if we can send it to you. It’s included in our lighthouse method course, probably the most important, way to go about this and having simplicity and clarity.
And it was created by my buddy Clay Hebert. Yeah. And I’ve been considering bringing him on the podcast to talk about it. So if that’s something you want, I need you to let us know.Let us know on social. After you listen to this episode, let us know in the Facebook group, let us know somewhere, share this episode with your friends and tell them to come convince me to get him interviewed.
I’ve never heard him share it publicly, but I could probably convince him with some really good wine or I’ll make a mistake, dinner or something, and we’ll talk about it, but it starts with us designing our perfect day. Right. And making sure that there is simplicity and clarity there. Then once we’ve done that, we empower our team. If we have one to do the same, and then once we’re there with the individuals, then we go into the company and this is internal our systems, our messaging, our processes, how we do things. From customer service to marketing, to email, to a three PL to our Amazon ads, our listings, our rankings, working with agencies, getting all of it there.
And then once we are there internally on the outside of the world, our customers and the people that interact with us will already feel it. But then we take it to the next level. And then we start intentionally creating more simplicity and clarity on the outward facing part. Or the light out of our lighthouse because the internal is good.
And so that’s how I go about doing it and it needs to be done and it needs to be done. Often. We constantly need to be auditing. Is this working? Is this not working? Is this for today or tomorrow? And it doesn’t mean that if we spend a month planning a marketing initiative and we do a quarterly initiative and a month, then it starts to flop and it’s not really there.
And people aren’t liking it. It doesn’t mean it’s trash forever. It just means no right now that’s good. That’s good. Like I love when I come up with ideas and they flop because I get told very easily that wasn’t worth it. That’s not what we want, which also tells me what people do want. And then I’ll bring that same idea back six months later and it’ll be viral or a home run because it had to be the right offer or the right message for the right market or right audience at the right time. And so that’s kind of how I look at it.
So just constantly be an audit, constantly being adjustment, not big sweeping changes, changing email platforms, firing people, changing the company, but like iterative audits, right? Like just like when you do the same thing in the gym over and over and over again, you become used to it. It becomes your new normal. You have to increase stimulus a response when you eat the same foods and you’re trying to gain weight. Sometimes they work. Then they stop when you’re eating the same foods and trying to lose weight. Sometimes they stop and sometimes they start and we’re constantly making these micro adjustments and it starts by looking at our game and being like, wow, this is how I played today.
This is what worked, and this is what didn’t work. This is what I’m gonna do differently. And so that’s what I want you to do. When you think about simplicity, our base mission every day is how can we simplify this? Because business and life should be simple. If it’s complicated, we’re adding unneeded stress that really detracts from us accomplishing our goals and mission.
And then the next one is clarity. And this is my favorite one. So if you’re listening to this, I’m not going to edit this out. I’m taking a sip of my coffee. If you’re watching this, it’s a really delicious iced coffee with almond milk. 20 grams of honey and cinnamon and it makes my heart happy. So when we think about clarity, these are some of the questions that I ask. If I were to ask every person on your team right now, what is the primary goal or focus of your company right now, when I get the same answer for members, single person, yourself included, or would they your team andn that includes agency owners, outsourced, part-time VAs yourself, even your family with their support and what you do, would they, or you be able to clearly tell me what the primary initiative for your company is this quarter, or can they describe what the company is going to look like a year from now, according to your company, vision planning, is there a clear, obvious queen bee role for your company?
And then, is there a clear, obvious queen bee role for each member of your team? And if you don’t know what a queen bee role is, I’m going to give you a mandate right now. I’m going to give you an ultimatum. You need to go read the book clockwork by Mike Michalowicz as soon as possible or else I’m not going to be your friend anymore.
I’ll of course will be your friend, but I highly recommend it. And then when you’re done with that, read an amazing book by my friend Bo Eason called there is no plan B for your A game. And then when you’re done read the rest of Mike books, cause we’re not friends yet, but I really want to be his friend, but there’s no reason for me to reach out to them.
But if you know, Mike should tell him that I’ve probably sold 10,000 copies of his book because there’s some of the best things I’ve ever seen in my life. And so clockwork by Mike Michalowicz , then there’s no plan B for your, a game. And then. The next question. Do you and your team have clear, measurable goals?
Is there a stick to measure success against? Is there a target that everybody’s aiming at? This clarity is crucial and I would venture on a limb to say required for you to even have a chance to have a business nevermind for it to succeed. This has required. This is like, if you don’t have that, you shouldn’t be allowed to have a business.
You shouldn’t be allowed to take a loan. You shouldn’t be allowed to sell to a customer if you don’t have that, because you need it internally because you also need it externally. Because one of our jobs as business owners is to know where our customers want to go. Or plan on going before they do and hold the path for them to get there.
We might sell a product for step one of their journey, but it’s still our responsibility to help them get to step 30. And you require clarity internally in your company before you can ever give clarity externally for your customers and without clarity and simplicity, they can’t trust you and they won’t feel safe.
And if they don’t feel safe and they can’t trust you, they sure as crap cannot pay you. And so clarity. And simplicity are the two most important things in your business. They should be the keel of your boat in the water. They should be looked at every day. You should live in this state. Is this clear? And is this the simplest way I can do this?
Is this clear? And is this the simplest way I can do this right. And on this episode, I made a couple of book recommendations. I’ll run over them again. A book number one I referenced was the infinite game by Simon Sinek. Book two was clockwork by Mike Michalowicz and book three was there is no plan B for your, a game by Bo Eason. And then book four through five, six, seven. Books four through seven would be the rest of Mike what’s books and that would be the pumpkin plan profit first, and then his newest one that I’ve read twice. Now, fix this next. And so here’s what I want you to do. You’ve made it this far. You’re listening.
You’re intrigued. I’m going to ask you those questions for clarity. One more time. And I just want you to check in with yourself. Do you know the answers? Does your team know the answers? And if you do amazing and if you don’t amazing, I don’t know most of these answers every day when I wake up. So I have to check in meditate, checking with my team and we’re like, where are we going?
What are we focusing on? And we have our goals and stuff, but we always plug back into it to make sure that we’re on target and we’re heading in the direction that we need to be not. We turned around and ended up going in another direction.
So the questions again, if I were to ask every person on your team, And yourself included. What is the primary goal or focus of your company right now? When I get the same answer from every single person, would they, or you be able to clearly tell me what the primary initiative for your company is this quarter? Can you wear them? Describe what the company is going to look like a year from now, according to your company, vision planning, your beacon of belief and all the different pieces that we offer you. Is there a clear, obvious queen bee role for your company, for N for each member of your team? And do you and them have clear, measurable goals. And I have more questions than that, and we have some in our Facebook group, but that is a great place to start.
So here’s exactly what I want you to do. And this I want you to do in the next seven days. And listen, if you don’t great. If you do amazing. I do this a lot. I’ve been behind the scenes more than, you know, and under the curtain and hood of more businesses. And, you know, and I live this every single day and I don’t feel the need, my ego wants to name drop and be like, well, I did it with this company.
I did it with this company and they, that doesn’t serve us. It doesn’t serve you. It doesn’t serve me. It does serve my ego, but I’m not insecure right now. I’m super secure and grounded and loving this episode and you for listening to it. So thank you but I want you to take this serious. I do. Look at it like a prescription, because at the worst, what comes out of this is more clarity at the worst, at the worst, at the best everything you’ve ever needed.
To have a clear path for your business to work. There’s no way to lose this game. If you’re just intentional and take a little time to do it, I’m about to share. So I challenge you in the next seven days to commit to doing this and put it in your calendar and make it a priority because without it, there’s no easy way to get to where you want to go.
And I’m telling you right now, You can name me a company. I’ll tell you they do this. You can ask me any of my clients. They’ll tell you they do this. And they range in revenue all the way up to from zero to $30 billion. And it’s the same everywhere. Okay. So I want you to take a half an hour over the next week, and I want you to sit in silence and ponder the questions I just mentioned.
I wind up upon to them. And I mean, this no phone, no computer, no music go to a place that you’re not going to be interrupted for 30 minutes to an hour. And on a piece of actual paper, real paper written paper. I want you to write on the top, all those questions that I asked you in the clarity section. If I was to ask every person, your team, what’s the primary goal of folks, your company, would I get the same answer?
Would they be able to clearly tell me what the primary initiative for your company this quarter, you come up with these ones and use these ones, or you come up with your own. But I want you to write these questions on the top of the paper, and I want you to ponder all of them. And it doesn’t matter if you get clarity in five minutes, you sit for at least 30.
The clarity that comes in five minutes is reactive and temporary. You need to sit with it and you need to be with it. And if you get super clear in 10 minutes, will you have 20 minutes to meditate and manifest that vision for you and your company and your team. And I want you to ask yourself some of these questions, where am I unnecessarily over-complicating things? Where is there a lack of clarity? Where can I be more simple? Who do I need to enroll in order to address and fill these holes? What do I need to learn to order in order to address and fill these holes? What do I need to share with my team in order to in addressing affiliate holes.
What areas of my business need the most love and attention right now, and don’t act on it right away. Here’s the best part of this. You’re going to spend 30 minutes to an hour minimum writing this down and I mean, jot it out, let it come out and flow chicken, scratch notes, shorthand pictures. Doesn’t matter.
The whole point of this is to start processing and getting these thoughts out into the world. So you can get deeper and deeper into clarity. And when you are done with this session, You then have to take that piece of paper and put it away for 48 hours minimum. Put it in an envelope, put it in your desk, write the date and time in which you wrote it. And then write, I can’t read or act on this until nd then at minimum 48 hours later. Minimum 48 hours later, because if you do it’s reactive and it will create more of the same problems. We need to focus on the foundational principles. We need to focus on foundational shifts and those require plans, blueprints are needed to build a house.
Well, you need a blueprint for how to do those things. And so don’t act on it, just be aware and allow yourself the ability to celebrate that. You had all that clarity. If you do find something that’s going to put you out of business and the next hour or 48 hours address it. But the rest of it can wait.
So document any realizations you have, this is seriously and the most important step in building or scaling your company.So I want you to document it. And then after your two days, I want you to look at it and then you have to prioritize it and you have to prioritize it based on what moves the needle for you.
And then you make a plan for it. You prioritize it. You’re like, this is number one. Okay. I’m going to do this one. And these time blocks, put them in your calendar and it will be done by this day. And then when it’s done, I can move on to the next one. And this is just a little glimpse. I teach this at full length at full length in our lighthouse method course.
It’s my nine step process for building and scaling your company from pre-revenue all the way up to 10 million. And it doesn’t matter if it’s Amazon only Shopify only both physical or digital. It is the same nine step model I’ve used forever. 500 companies and some of the accolades that you’ve seen and it’s pretty, pretty mind blowing.
And I decided to take it all. And because of the current state of the world and the things that were going on, I basically tried to put myself out of business for what I priced to that. So if you’re super interested in it, you want to check it out. You can go to our Facebook group, we post about it all the time, or you can just go to becomealighthouse.com.
I also think it’s linked on our website with this podcast, mind of george.com. But I would love to have you in there because this is just one small section and it can be done easily. And then how these things get implemented into practice, how you use this in your systems, your processes, creating our offers, finding your audience and all that stuff.
We include all of it. So if that resonates with you, come in, I love you either way, but that is what I want you to do. So just to be clear, I want to say it again. There are only two things that you need to build and scale your business, and it is simplicity and clarity and your mission every single moment of every single day should be trying to get yourself there and then sharing that love with your team and then allowing your customers to feel the results of that love that you’ve created.
So that is the end of today’s episode, having. Absolutely beautiful day, whatever day it is. Remember to subscribe. Remember to leave a review, please tell your friends, and I’m going to be specific. If you could please tell five of your friends about me, just five of them. Just tell five of your friends about this episode or an episode that supports them or serves them and will help them.
It would mean the world to me and a world to them. And if you want to send 500, do it. If you get 500 people to subscribe to this podcast and leave a review, you should probably call me. Cause I’ll probably give you the. Biggest gift of your life that you can’t even imagine what would come out of my mouth.
So I absolutely love you guys all have a beautiful day. I will talk to you soon and remember that relationships will always bet algorithms