Curiosity creates opportunities for us to evolve as a species because it allows us to have those new discoveries and create those new insights
Personal Knowledge Management
Bouncing consumption versus Production and creation. consume way more than I can create to my much to my chagrin. I need to do, I love creating and I like to do more, much more so, but I’m just more, it’s more natural to just jump into consumption mode because I can learn, I can learn and digest things quickly. And I’m really good at like, I’ve got that down. I need to do more creative because you know if you just consume for the act of consumption and old it back without putting it back out there enough, you’re not really adding value to the world. You’re just like, almost like miserly collecting money, but never spending it or investing it.
What I do when it comes to seeking out information, I want to learn. There are certain things I will do to go say, okay, I need to know something about X. I’m going to go search it out, and then there’s the other one, which is, I just stumbled across the information. Maybe I subscribed to a newsletter or two or go to a blog that I go to once in a while and I find something and I just go kind of deep down that rabbit hole and I click the links and I follow the trails and I just see where it takes me. Or I stumbled across a book that kind of peaks my interest and I get into the book and then that book will maybe either bring up other ideas or articles or things like that. And I’ll kind of follow that rabbit trail. I’ll just follow my curiosity, which I have intense intellectual curiosity. I’ll stumble across something. And I love that by the way, as I love stumbling across something that I’m like, Oh my God, Holy crap. My mind just blew. This is totally new. That’s that idea of the discussion. Something like hidden treasure. And I try to bake that into my marketing which reminds me, I’m going to make a note to circle back because I think it’s a really powerful marketing strategy is the concept of discovery.
Zero to Hero to Riches
So the other side is when I want to, when I, when I specifically want to learn something about something else. The very first thing I did was I typed in like coffee brand inn Google plus marketing case study. Any product niche or whatever you’re doing, type that in, and then add a modifier plus marketing case study. You would be blown away by the kind of information you can find because there’s everybody from universities to big brands, to whatnot, doing case studies on the, you know, what a, a brand did or a company did to go from zero to hero. It’s a zero to hero story. Rags to riches, especially with companies are one of the types of stories that people love telling and people love reading about. So that’s an idea, or that’s an example of having a very specific thing in mind to go, okay. What do I need to know? Has somebody else done this? Who else like great reference back to the book who not, how, who else has already done this work for me that I don’t have to reinvent the wheel. And I love marketing case studies because they actually lay out exactly what you need to know. This is how they got their first customers. This is how they got traffic. This is how they scaled. These are the problems they ran into. So that is a fund secret weapon that all your listeners and viewers should just do. Take your business. And take the industry or the product type or whatever, whatever it is, and then type in Mark plus marketing case study.
Tiago Forte Call
The other things I do when I’m, when I’m trying to remember information or things that I learn, I, I just. Try to do what I think Tiago forte call. Who’s a thought leader in the space of personal knowledge management calls, progressive summarization? I try to look for something I highlight. I use a tool to highlight and like a webpage, for instance, w it’s like you’re highlighting in a Kindle book. Management calls, progressive summarization. I try to look for something I highlight. I use a tool to highlight and like a webpage, for instance, w it’s like you’re highlighting in a Kindle book. And I’m looking for the things that I might want to reference back to later on, because those are the things that are gonna give you the context for what. Your reading is about, and then I will copy those. Like I might read an article and just have three or four highlights. That’s fine. I may have 50 and then I’m going to copy those over into. I get what are the few biggest, biggest ideas from that I exported those highlights into ROHM.
And then what I did is I went through and I looked for of those passages in there. I looked for the most poignant ones and I highlighted them again, or I bolded them or I pulled them out and I’m like, all right. If I just remember these three things, if nothing else out of this entire thing, this is what I want to focus on. And it’s a vote, the process of doing that. Integrated deeper in your mind, even though I’m looking only looking for a few things, it reminds me, I never thought about this until right now, it reminds me back when I was in high grade school and high school, I was eight. I would have been a cheater. I had full intent to cheat my ass off, but. The act of trying to cheat, made me learn it. For instance, I would create these really small writing little crib note sheets, like cheat sheets that I could put like in my pants leg or something. So it, I was going to go into class, I’d have all the answers. And I went into many classes with the cheat sheet, stuck in my shirt pocket or something like that. And I never had to pull it out because the process of building the cheat sheet caused me to learn it.
One of the things that humans love the Most like, we absolutely love it. We love going on treasure hunts. We love you know, just going to explore it’s something built into our DNA. It’s why we are explorers. Why we explore the West when the settlers came here, et cetera, we love discovering new things because there’s that dopamine hit, I guess it’s a dopamine hit of novelty. Like, wow, this is so cool. A lot of times we don’t take that into our marketing and our business in letting our, instead of shoving our product down our customer’s throats, I was like, check out what this is like, I’m just sticking it in front of your face. I’m always trying to find a good, I don’t even have a framework for this, but how can I let my, customers discover what I’m trying to sell them as opposed to for speed it.
They discover humour, credibility, social status, education, or controversy, that’s it. So if you discover something and you’re like, Oh, my friends will think this is cool while their social status, if you discover something and it’s helpful, my friends will use this. You get credibility for helping them. If it’s like this new way to do marketing, you get the education points.
Marketing is nothing except guessing and testing. The age-old marketing formula, AIDA =attention, interest, desire, and action. Those are levels of awareness and desire. it also goes to show that sometimes like the very first product I ever built, I built a product that I would buy. If it existed, I was like, I’m building the solution to my own problem. The first one worked the second one didn’t. Doesn’t mean the second one couldn’t have worked. It absolutely could have worked, but it didn’t. And it goes to show that yes, sometimes building a product that solves your own problem, is a great way to do it. And sometimes it’s definitely not because not everybody wants that problem solved or not enough people want that problem solved. So you gotta figure that out and does a little bit more research upfront. if you’re a quick start, that’s hard to do. I have to slow myself down and go through a three-step process. That is been supercritical.
The dreamer, the realist and the critic…
The three internal voice of the mind. The dreamer, the realist, and the critic. And so what happens is that whenever we have a great idea of maybe it’s a business idea and you got to share it with your spouse or your friend or co coworkers or colleagues or employees, you’re like, oh, I’ve got this great idea. Check this out. If you’re like most people, the very first thing you’re going to hear is why it won’t work well. And we critique it because we’re trying to actually protect you from screwing yourself up.
We have this cacophony of sounds in our head of dreaming planning and critiquing all at the same time. And there are three totally separate voices and neither one of them wants to listen to the each other. The dreamer doesn’t want to listen to the planner. He sure as hell doesn’t want to listen to the critic, telling them why it won’t work. So what happens is one of two things, either we have what’s called idea abortion, which is I got this great idea, but then that critic popped up. Whether it’s you critiquing me as a friend or a partner, or it’s me critiquing myself. And we got that probably won’t work for this reason or that. And I just abort the idea before it’s fully backed out,. Or we do what I did install little coffee is I was so enamored with the dream and then the possible, and I could see the plan on how to get it done. I Stipe I shoved the sock in the critic’s mouth. I just ignored it. And I said to myself, what a lot of entrepreneurs do is I’ll just figure it out as they come.
Sometimes you can’t solve those problems as they come. And it’s not until you realize that, like for instance, net critic has a very specific role and it’s not the rain on the parade. It’s to make sure that you overcome that you’re actually cognizant of the hurdles and the challenges you’re going to face. Now here’s the secret to this whole thing. Like understanding there’s the mindset of the dreamer. There’s the mindset of the planner. And there’s the mindset of the of the critic. The key to it is when you’re, when you’re in dreaming mode, don’t plan and don’t critique, just dream. See it playing out before you, like it’s on a movie screen, like it’s happening.
Once you’ve got a kind of a decent little dream in mind and a vision, if you would, you’re going to step into the next frame of mind or think of it as the next office where there’s maybe storyboards up and all you’re going to do is plan out. And there are only two rules in the planning or the realist office. And that’s don’t add new shit to the dream and don’t critique it. And then finally, once you’ve got a general vision or a dream, and then you’ve got a general plan. Now take it into this critic’s mindset. And this could be by yourself. This could be with your friends and partners or whatever, and you go, okay, let’s poke holes. What are we missing? Like, why not? So it’s like, what if, how, and why not?
The final rule when you’re a critique knit, don’t solve those problems. Don’t plan them. Don’t add them new dreams, just critique and let them flow. Because what happens is when you give each one of these internal voices, its own time on stage, they get to be fully heard and go and validated and go. The key then as if to make it all work is ideally the dreamer and the planner mindset. Whether it’s you or your team, you go out and you fix and you find a solution for every one of the critic’s objections. And if you can’t, maybe you don’t do it. Maybe you’re bored. But if you can and you take this thing back to the critic, the critic goes, yeah, I don’t see anything wrong with this green light. How might we, it’s way more powerful than how do we, because how might we add a degree of I don’t know if it’s possible, but how might, how might we do it?