Business is a game of withdrawals and deposits

How can reciprocity impact your business? 

Imagine this: You ask your audience to engage on a post…and they don’t. 

It might feel like they are ghosting you, or it might be because the deposits in your “relationship bank” haven’t been made. 

Today we are diving into the critical balance of give and take in the world of business. Join George as he shares real-life examples and experiences.

Consider every interaction with your audience to either make a deposit (add value) or withdraw in your relationship bank. 

Tune in to learn how to…

  • Acknowledge your customers and prepare them for the journey with you. 
  • Project the benefits and pre-handle the potential obstacles. 
  • Excite your audience for the next step in your customer journey (this ensures positive reciprocity!!!) 

This episode will give you the strategic tools to build meaningful relationships with your customers and guide them into your customer journey with ease. 


Immerse yourself into a room full of heart-centered entrepreneurs and unlock the tools, connection, and community needed to thrive in business and personal growth in 2024. Join us for Relationships Beat Algorithms Live on March 14th in Dallas Texas. CLICK HERE to get your ticket. 

We weren’t meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!

Click here for a summary of the Alliance because if you’re coming here into the show notes, there’s a good chance you already know! 😉

Step into 2024 with a clear roadmap and CLARITY. Check out one of George’s favorite book to help you get started HERE. 

Ready to build habits that improve your everyday? Whether it’s in your personal life, or business, the tiny habits can lead to BIG results. Check out one of George’s top 10 favorite books, Atomic Habits by James Clear. Shop HERE.

Questions or comments about the episode? I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

What do we talk about in this episode?

00:00 Introduction to Business and Reciprocity
02:24 Understanding the Concept of Deposits and Withdrawals
05:05 Applying the Five Steps in Customer Journey
09:00 The Power of Reciprocity in Email Marketing
13:46 Closing Thoughts on Building Relationships in Business

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