Copy vs. Connection: The REAL Secrets Behind Direct Response Copywriting

With all the talk about A.I in the world, I had a little fun on this solocast and revealed why I believe that a great copy does not equal automatic conversions. I dive into how you can instantly boost your engagement  and attract qualified leads that become customers for life by focusing on relationships first before great copy. By the end of the episode, you’ll have a better understanding of why connection is crucial to your marketing success and how to make it work for you today. 

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The Last Customer Journey Series

FREE 5-Part Video series

The Last Customer


The Last


Dive into my 5 part series that will help you build relationships and increase retention using a relationship-based approach.