Do you have an absolutely amazing business or idea that the world needs to hear about? It’s easy for you to see the value in this, but how do you get other people to start talking about it? How do you create a brand that people can’t stop raving over?
In this post, I talked through creative ways how to create a brand more contagious that people can’t stop raving over
I keep refining my avatar and going in circles. My business is a physical product. Toffee which all kinds of people in all walks of life love. What I have now is that my business empowers people to celebrate relationships, communicate feelings, and create memories that feels better than me than I sell toffee . Janet, I love that.
I love that you could also simplify and include toffee. If you don’t mind me riffing a little bit for a little bit of feedback. Like, I help people create memories, through the taste of my toffee, and then you’re like, that’s like Willy Wonka level.
Like you can play with that stuff. And then you’re starting to anchor it in, because if you say that, like I help people create loving memories through the taste of my toffee will literally then when you package your toffee, you can write on the label intention. Or like, you know the instructions before you take your first bite. Set your intention.
What is the loving memory you want to remember the moment you taste this, hit your tongue. And then you have this congruent customer journey all the way. Just remember the honest tea or the Snapple teas when you’d pop open the lid. What was under the lid? Affirmations. Manifestations.
Snapple was harping on those neural pathways, understanding how human psychology worked. And they were literally like giving people another reason to talk about Snapple because people aren’t going to be like, Oh, I love my ice tea. But remember, there’s five reasons people share on social or in life, humor, credibility, controversy, education, or social status.
Well, Snapple hit humor. They hit credibility, they hit education, and they hit social status. And sometimes controversy with what was printed on those labels. So now you go from somebody like, Oh my T’s so great too. Did you know 98% of entrepreneurs over-complicate business because of this one thing? Where’d you learn that? Oh, bro, it was under my Snapple, ethical hijacking right there.
So Janet, play with it a little bit. I love it. You could do all of them, right? Celebrate relationships, communicate feelings, create memories through. Delectable taste of my toffee. Or I’d pick the number one flavor and I would focus on that.
So like just a rough example, I help people create loving memories through Brown butter toffee. Now you’re like, hyper-focused. Now someone one of two options. They like Brown butter or they don’t. If they do, you’re in, you’re like, how could I say no to that? Give me your Brown butter toffee. I want a loving memory right now. Your specific, if they don’t, you can give them another flavor. But you can play with this, but play with that stuff. I love where you’re come from.
It’s like we empower people to celebrate relationships, communicate feelings, and create memories. I would go, I would go on the. Communicate feelings and to create memories part, or I would make one for each of them. And then maybe you could go, and this is super meta. This is my crazy marketing brain going right now. You could have a, I help people celebrate relationships through the experience of biting my toffee.
I help people communicate feelings by sharing their excitement through the flavor of my toffee. I help people create loving memories through the first taste of my Brown butter toffee. And then if you really got Metta, you could take your toffee and all of your different flavors. Maybe all of your wrapping was the same. And just a flavor name was there, but then maybe you put a prompt depending on the category for each one. So let’s say you sold a sample pack of six. Six different flavors. Well, two would have the celebrate relationships. Two would have communicate feelings and two would have create memories and your prompt on your wrapper, who’d be like before you take your first bite, think about a relationship that you want to nurture in your life and send this or give this to that person and take a bite together.
Now the creating relationships is like, I literally hand Tyler be like, bro, I love you. Let’s eat this toffee together. And then you think about communicating feelings and they unwrap that when you’re like, think about a person in your life that you love or that is special and what you would want to tell them, take a bite and then text them. And then create memories. Like, you could play with this. Like you could create, and I hope you don’t mind. I’m just riffing on crazy ideas that I think are amazing. But it starting to give people the pieces that they want to deepen these relationships and using your toffee as the vessel, like literally using your toffee as the vessels, the social trigger and the memory. So I love it. I’m glad you’re clear there. That’s my silliness of my brain going nuts right now.
So my share this to your friends because it’s super valuable to hear this conversation about somebody else’s business, because it forces you to think about your business in different ways. Deep dive and listen to it through the filter of your own company or idea and write down the new creative ideas that come up for you. Try it out. And I can’t wait to hear what you come up with and you better send them to me, post them in our Facebook group Relationship Beat Algorithms or send them to me in a messenger.