In this post you’ll see how ridiculously easy it can be to create content and get it out into the world to be in a relationship with your customers. So listen now and never run out of content ideas…
People really over-complicate content, right? I’m not a magician. I can’t remember everything. I read 60 books last year. I can tell you probably six quotes. That’s about it, right? Everybody tries to be original, right? Well I have this pocket guide from Thich Nhat Hanh, and I’ve been reading a passage from it every single day on a Facebook Live video.
Because my job isn’t to come up with original content. My job is to lead you on a customer journey with whatever content that I can curate, find, or create to help you achieve your goal. And then I hold you accountable. That was a good nugget. And so I went on a walk earlier, and I read this on a live video, and I read about.
today I read about freedom and the definition of freedom. Okay? I did the live video. A lot of you watched, and I did the content first so that it was repurposable, right? So we can download that live video and then we have a six minute video on this content. And then at the end I engage with your comments and shared my original thoughts after I delivered the message.
Right? And so then we took what I read and we took eight minutes and typed it. And tomorrow I’m going to go post on Facebook the actual full length of what I wrote and a long form text post. And then at the very top and the very bottom, it’s going to say, Oh, and if you prefer to hear this on video, click here to watch.
Or if you want to read, read below. And now that just got turned into another piece of content. I can take that video and I can go on Instagram stories. I can go on Facebook stories, which I did today cause I just started using Facebook stories two days ago. And they’re really fun. If you haven’t seen my lip synching yet, you should check it out because it gives you my number to text me so you can slide into my DM.
So, Karan, I feel like you need to give me a lane cause I probably know more hacks than are good for me. Which is why I have Tyler and my wife and the team, because they take all my craziness and they put it into action so we can support all of you. So that’s my answer to that question.