Leave every relationship better than you found it and be a connector of man
The thing is in your entrepreneurial journey, if you sit on ideas too long, people will just start doing them. You can lose time. You can lose a lot of money. You can lose influence, you can lose attention. There are so many things that you lose by continuing to push things off and specifically the big thing. Lot of people that just kind of sit around and wait for some magical day when everything’s going to align. And it’s just never ever going to happen.
So you just gotta decide how important is it to you? You shouldn’t just get started with everything that you think about or else you’d be doing your thing. But how important is it to you? And if it is really important to you, then do it now. Like it starts it now, regardless of if it’s a messy action, action at all is better than no action. The consequences of waiting aren’t immediate. There’s like a very slow drip and fallout.
If you’re like, if you’re going to take action, you should start it. Taking action on things that are going to move the needle, not necessarily the things that are emotionally most, you know, emotionally the coolest things about the new venture that you’re doing. We all know that we’re not logical creatures. We make decisions by emotion and we justify with logic.
Don’t just do the things that are fun about the new thing that you’re trying, or the action that you’re taking. Do some of the things to grow and educate yourself. And then reward yourself with the fun stuff.
ROCKING CHAIR TEST
The rocking chair test, that’s something that I use to decide if I should attack a new venture. As entrepreneurs, we all kind of have that shiny object syndrome. Basically, I’ve never had a job, so kind of it since forever since I was supporting myself at, you know, I got married when I was like 21. So since I was 21supporting myself. And in that time, period, I don’t know how many things I’ve tried out. So many things that I’ve tried. And it’s gotten a lot clearer over the years. But I think that the testing period was really important because it just helped me work through some different things and figure out.
And now as I look at new ventures, it’s really important to sit and take a second and say, how important is this to me to have accomplished at some point in my life. And I think that the rocking chair tells helps me to do that. And so that’s basically what it, is to imagine yourself at 90 years old, 95 years old, sitting on a rocking chair on your front porch, looking back at your life and ask yourself if I do not do this thing. If I do not pursue this new venture or in this new direction, will I regret that at some point?
It was a huge thing when I started the software stuff, man, cause I mean, it was a big leap. We’ve spent a good amount of money in dev work to get this thing up and running, just to see if it’s something that people even want.
It’s a big risk to take on this brand new venture that I know little to, nothing about just because I thought I had a pretty good idea about it. When I sat there and asked myself that question, like if I look back in, you know, even if it’s not when I’m 90, let’s say it’s 60 or 70 or 50 or whatever. When I look back on this time in my life, will I regret not doing this? And the answer is just always overwhelmingly a yes, it was just like, I’m going to always look back at this moment. And, if none of my other dreams come true, especially if none of my other dreams come through, all the goals and the things that I’m working toward in life, if those things don’t come true, I know, 100% for sure that I’m going to look back on this moment and be like. When I really look at those new ventures, new opportunities, I always ask myself. If I don’t do this, will I regret it? And if so, how extreme, like how extreme will that regret be?
Reciprocity doesn’t work tomorrow. Reciprocity is a bank that comes out whenever it’s needed to come up, but it could be a year from now two years from now.
Software and Network
100%, the most helpful thing during this entire process has been my network. When I was starting the SAS stuff, I started talking to more SAS founders and things. And one of the biggest issues that I heard come up over and over again. And then I read through an, a software building book and took a couple of online things about the software. And one of the biggest things, that I heard was just nightmares with development teams was like one of the biggest common denominators, one of the biggest common problems or issues for SAS founders. And one of the biggest, one of those biggest problems is that dev team issues. I got super lucky, man, because I knew a guy who reached out to me about starting a podcast for his software development company to get more clients in his software development company. And when we were talking, I told him about this software idea that I was kicking around in my head. And he was like, I think that’s a tremendous idea. So usually this company, you would charge like $10,000 for a wireframe, which was enough to prevent me from figuring out what it would look like. And after we decided to work on the podcast, we hopped on another call. We talked about it a bunch, and then a week later he shows me this wireframe that he did totally for free.
And then I looked at the wireframe and I was like, I have to build this that this has to exist. I think that it’s going to be a knockout. I think that it’s a good enough idea. I think that it has a lot of legs and you know, this guy’s been in the software space for a long time. He agreed that obviously there was an external reason for him to agree that it had legs because he gets paid to do the dev work. But also he was a friend. So I actually trusted him. He wasn’t just some random guy that found me online and wanted me to do his podcast for him. So that by itself was a good, like that connect by itself was amazing just to be able to have to work with a good dev shop that’s, based in the US and that does incredible will work and doesn’t charge out the wazoo.
So just that one connection was good by itself, but now. Since then I’ve other questions about that kind of stuff, but I’ve never gone through like a fundraising round and all that kind of stuff. And it’s still at this point, I haven’t, but I was able to get on the phone with several entrepreneur friends. And then multiple people that made introductions to me to start up attorneys that would help me get my I legal docs set up all of, through introductions from people in my own network on relationships that I’ve worked on building for the last couple of years.
So basically it’s a game and creates a marketplace where if you have a YouTube channel or a podcast or a blog and you interview high-level people for that, this is a way to connect with those people without going through months and months of trying to figure out where their media contact is and who the right person is and go through their gatekeeper and find an email and then schedule.
And then in 17 email chain, it’s basically going to their profile. Pay a thousand bucks or whatever their price is that they charge, book them on your show, have it scheduled in the County. I do the call. It’s all taken care of within the site. And it’s a pay-to-play marketplace so that you can for sure guarantee that you’re going to get interviews. People you want to know. And so, when we were looking at the launch, we were like, okay, we can either go after the creators or we can go after the guests. We can’t go after both because it would split our time and not be as effective. So I was like, let’s go after the guests. Because they’re the ones with the audiences that will also have creators and they’ll be able to bring in more users to the platform that way.
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Creating Long-Term Value
Remember to leave every relationship better than you found it, add 51% of the value in every relationship. That just makes sense to me that is the way. Those people should be treated. And it was a little bit different of an idea for me at the time because I was used to doing door to door sales, which is like the opposite of networking. Do you know what I mean? Like it is literally knocking on a door and then selling something within 10 minutes of meeting somebody, which is literally the opposite of what you’re supposed to do when you’re networking and building relationships.
The other way you can build wealth in a shorter period of time. Just not right now but if you do a good enough job building relationships over the course of the next 10 years at 20 years, it’s going to be way more impact-full then if you’re just focusing on the short term transactions because if you do that, you’re going to be focusing on that for the next.40 years, 50 years. Cause you’re never going to get a break from that. You better be really freaking smart with your money, if that’s the way that you’re creating relationships.
So that’s one of the big things that I try to install with people is just to remember, to leave evolution better than you found it. Even if you have nothing to benefit from our relationship. If you have nothing that can help you or profit you from a relationship, always try to offer some value, get used to doing favors for people as long as they don’t, take out huge chunks of your day. And as long as they don’t make you in-congruent or inconsistent with the way that you choose you to live your life.
Why not just reengage those people always be trying to add a little bit of value to the lives of the people that are around you. And what it does mean is that it makes people conspire for your good yeah. And when you have a ton of people that are just hoping that you do well. They’re hoping and wishing the best upon you.
Do more things like exactly what I was just saying when I’m out and about I’m thinking about something or something reminds me of somebody I’ll shoot them a quick text, shoot them a quick video, just, Hey, thinking about you haven’t talked to in a while, whatever. I think that goes a long way with people, especially now. When you just kind of assume that people catch up with your stuff because while I’m posting it all online, there’s something called an algorithm that doesn’t show your stuff that you post online to everybody that knows you. So, it’s really good to get off of those platforms and just shoot a text or shooting or shoot something out that’s a little bit more personalized, especially if you can do a video really quick stuff like that, I think that is really beneficial.
The other thing that I think that I do pretty well is connecting other people to each other as a form of continuing to stay in touch with people. So anytime I come across somebody who I’m like, it triggers a memory in my mind of a conversation that I had with somebody else. And I think that these two might be able to have a conversation, but I just make an introduction. I ask both people to always get a double opt-in the intro because you never know if people are trying to avoid each other. So I’ll always get the double opt-in intro, but make introductions as much as you. Be the connector of people. Take note and just set a reminder to follow up with people. If you go into it, trying to help people expecting that you’re going to get something from it. It has the opposite effect on you. once you start taking responsibility for everything that happens in your life for all of us, things that you have. Once you start taking responsibility for that, you’re gonna start, you’re gonna start just noticing that the world unfolds with risk with opportunity, that opportunity abounds, and that there’s nothing that’s preventing you from taking advantage of those opportunities except for you and your own belief that it’s not possible.