How to Close the Gap Between Lead to Customer with Educational Content

Educated customers are savvy customers. They understand what they want and will reward companies that help them achieve their goals. When George teaches you the customer journey, he has shared before – you can’t win before they win. 

In this episode, we continue down the content series by focusing on customer journey and  education content. In today’s episode, George is diving deep into how education content is crucial for any company to have in place. (And he’s going to show you exactly how to implement a strategy around it too!)

If you’re feeling like you’re constantly trying to figure out why education content is so important, you’ll want to press play. This episode offers practical advice and the stats to go with it.

PS. Here’s the studies mentioned in today’s show.

Jobs to Be Done Framework

Wyzowl Survey



Learn how to build lasting relationships with your customers and increase your retention rates with The Last Customer Journey – a 5-part video series specifically designed to help you master a relationship-based marketing approach.

Through actionable insights and proven strategies, you’ll discover how to connect with your audience on a deeper level, establish a foundation of familiarity, admiration, and trust, and create an unforgettable customer experience that will keep them returning for more. 

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms

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