It’s about you and it’s about the life that you want to live and the strategy and tactic. You don’t have to figure out everything yourself.
Gift for finding your happiness, we talked about getting unstuck in your business, making sure that you never waste time and effort in your business. So you can do the things that move the needle and even how to do more in less time. So you’re not working 80 hours a week, but only 40 while also building and scaling your business.
And one of my favorite takeaways is that you’re not missing information. You’re probably missing the target and the process to get there.
And we’ll break down the step by step process to get there, to implement it. And to put it in practice while we shares the best converting LinkedIn strategy that’s working right now as of today
George: I got the best comment on an ad today. We’re running an Instagram ad, like to give value. And I don’t know if it’s a troll comment or not. Cause I’m wearing my hat backwards. He’s like you never wear a hat to cover your eyebrows was his only comment. And I don’t know what to do with it right now.
Will: It’s one of those things about, I feel like any ads on social media, you’re bringing out some really unique people you’re providing value, but you also bring out some trolls. And when they’re really smart trolls. You don’t know if you’re being told and you don’t always know how to respond. Like we tend to be professional in this space like you and I were both Marines. We learned the definition of tact, which is basically telling somebody to F off with a smile on your face without them knowing.
So I feel like it’s hard to punk us when it comes to like being tactful or passive aggressive. You can never go wrong with killing somebody with kindness. And it lets a lot of times it ends up diffusing the situation. And if not it usually plays out kind of hilariously.
George: And it’s actually kind of, I kind of teed you up cause that’s what I do. So the perfect thing here, and I don’t know if you’ve listened to any of these and if you have, I’m going to throw a curve ball or maybe not. But I have a question that I always ask. What is the biggest mistake that you have ever made in business? And what did you learn?
Growing your business to Grow
Will: This might surprise you cause we know each other so well, it’s not an operational thing. It’s not a strategy or a marketing or sales thing. The biggest mistake I ever made in business was growing my business to grow my business. And what I mean by that is I was running away from all of the stuff that comes with a decade of combat. Catching up with me and I was going as fast as I could. Good to ignore all the stuff that was nipping at my heels that I didn’t want to deal with. And you’re probably the best I know at personal development for entrepreneurs, anybody. So you understand this well because you do this so good with people, but deciding to grow my business, you don’t make good decisions when you’re not centered in why you’re doing them
So that is absolutely the biggest mistake. I mean, I could talk about the repercussions that happen over the next 18 months and rebuilding from that and all that stuff, but we could probably keep it there.
George: And so when you, when you think about that and just for the record best, because I’ve made all the mistakes and I made them enough times that there were only two options. I was either going to end up Bankrupt and dead, or I had to do something about it, so that didn’t happen to get it. And luckily the latter happened. I have a beautiful family and a child and a life that I love now, but it doesn’t mean that I’m not battered broken, covered in stitches and staples to get me here.
This is like veteran thing too, especially in the state of the world. Now we’re like, you guys know how to handle pressure like this. You guys are standing in it, right? Like, how do I handle this? And you know, it’s along the same lines, what you just talked about. But when you think about that, like, what were some of the like triggers or the inclinations that you found that you were able to catch yourself doing it. And then what do you do now moving forward to where you’re operating in business and you don’t dive into the business to disconnect or you don’t go check the box or be on social media because you’re avoiding something else?.
Will: There’s a decent amount to unpack there. So right away the triggers. You know, one of the triggers is I remember I had a client who came up to me. He’s like, Hey, I think I saw you out there, like 30 minutes ago, riding your motorcycle was that you? And I was like I was riding my motorcycle about that time so that could have been me. Why do you ask? He’s like, Well, you weren’t wearing a helmet and I think you were going roughly a hundred miles an hour in between cars. And I realized that would still started to catch up for me. I push myself harder and harder and harder. So what I’ve found now is that a trigger for me is the second that I’m trying to go do something physical or typically adrenaline producing for me. I look at it and all right, cool. You know, I’ve got my routine and I, and it’s incredibly healthy, but is there a reason why I’m doing this right? Is there a reason beyond it’s just a cool story and I’m a maniac and enjoy that stuff or is it because I’m trying to avoid the stuff that’s trying to catch up.
Because if it’s the ladder things probably work out too well for me. So what I’ll do is I’ll take a step back and I’ll go, alright, instead of ignoring this and we’ve all had this happen, right? I’m sure we all have. I like to you. And I know you do to get your inbox down to zero every day, even still after years of doing this and teaching this occasionally.
And I don’t know if you’re like me, George, occasionally I’ll have an email or two that sits there for the whole week. Because I don’t want to deal with it. I mean this happens to the best of us, right? Like nobody’s immune from it. But what I look at is alright, if I were to just ignore this, what’s the worst case scenario.
It’s probably not great. There’s probably a reason why I decided to keep this in my inbox instead of just clearing it. So that’s not an option. I go, alright, I’m making this out to be a big deal. If I didn’t make this out to be a big deal and I was better at this, or I talked to somebody who’s better at this, whatever the thing is that I’m trying to avoid, which is probably just I don’t necessarily know the process yet and don’t have the way forward.
You know, we’re, we’re both similar. We talked to a lot of people. We’re incredibly extroverted. We have great networks and a lot of crossover there, which is awesome. I can probably reach out to somebody in like 10 minutes and have the answer to this. So what’s stopping me from doing that. Nothing! A great example of this Eric.
The Force Blue
So the cashflow doctor, there’s nonprofit, I help out. And I know you know, this called force blue, but it takes former combat special operations divers, and then repurposes all of our skills and training to protect and rebuild a coral reef and do environmental ocean restoration conservation worldwide.
Well, dude, we were having just a hard time getting the PPP, getting that stuff set up for the internal team there. And a man, we went through like a month and a half of this. I’m like guiding them on every step of the way I reached out to Eric connected the chief operating officer over there. And within like 30 minutes, we had the application submitted and approved
And sometimes you just have to remember like, Hey you don’t have to figure out everything yourself. You don’t know this. You probably know somebody that does, or you probably can Google it and like in 15 minutes. So just take a step back, walk at the time, get it off your calendar. Because it’s running in your subconscious, your brain anyway, just knock it out.
George: Two things that I really want to like hammer home. Number one is when you said, you know, get it down to it inbox zero, but none of us are immune. Like I love how humanizing that is because you know, for me, for you, for everybody, you know, There’s a reason. Like we call them goals and we try to achieve them. But this like path to perfection becomes an obsession in itself that actually distracts you and becomes the new obsession.
They’re kind of like those little nagging ones right now. And I don’t have my assistant with me right now. And I’m like, okay. I’ll do it later. And then I’ve even snooze them like 20 times.Like I have, I did have one, like I had a record last year. I had one inbox, one email in my inbox that lasted probably like 14 months and every like two weeks I would sneak in for another two weeks and another two weeks.
And then finally I was like, I’m just deleting it. I just screw it. I’m just deleting it. I’m not doing it. It’s fine. But then the other thing that you said Will and I think this is really important to remember is that none of us are in an echo chamber. And in my experience, the worst thing we can do is we’re stuck up in that is to kind of stay in that alone.
Like I’ll figure it out or I’ll do it later. And to summarize down to what you said, I think the most, the important thing to do is to take an action and not freeze. Like ask for it, Google it, YouTube it, write it down, change the energy, change the platform, do something with it to get into momentum and movement which obviously you and I help a lot of people gone through with our PTSD and our, our other, their stuff.
Will can you talk about force blue just real quick. Cause I think it’s really important you know, as a veteran myself. A lot of people ask me all the time, like how do I support veterans do and what you do and what you guys do, I think is absolutely amazing. So everybody hears what is this and what you guys do. Cause it kind of went over really fast.
Will: I’ll go over kind of the higher level macro view, which we’ve talked about this for hours on end over good wine which is always fun. But kind of the macro this is the biggest, the issue I see right now in the veterans space. This it’ll sound weird because it’s got the most awareness. It’s not the 22 a day number. It’s actually dwelling on the 22 a day number. And what I mean by that is if you guys have ever thought about the worst thing that could happen to you all of the time or in your business or any of that. What ends up happening? You’re flirting with that thing the whole time, or you’re fighting against it the whole time. And kind of what we’re doing at force blue and what I believe the pathway forward veterans is actually modeling. And promoting and really putting a spotlight on success stories and what that looks like and the way forward. Cause it’s one thing to say, this is going to sound really blunt, but being a veteran, struggling with this stuff, and then, you know, going through a lot of this stuff with a lot of my other friends and over the years.
The goal is just not to kill yourself. The goal is to be a healthy, both physically, mentally, emotionally being able to step back into society as a productive member. And then being able to send kind of through that with the skills that we have, the experience that we have to be a leader. And then turn around and give back to those that are behind you in your journey.That in my mind is the pathway forward for success for veterans, combat veterans and really going forward. And one of the things that force blue is doing which I just love and big shout out to the cofounder Jim RitterHoff, Keith and then my longtime friend Rudy Reyes. One of the best, most legit human beings on the planet. Wild men, but just absolutely legit a hundred percent of the time.
But what they did is as the story goes they were in the Caymans first time Rudy had ever dove during the day, he kind of fell in love with it. Talked it over with Jim who was ran an ad agency in Manhattan like big promo stuff like working for fortune 100 corporations and countries and stuff like that. And making promos for them. Keith, who was 25 years I believe in the coast guard is a rescue swimmer. And then Rudy and Jim and Keith were super into conservation and they kind of filled in Rudy what it looks like with coral reef. And it’s not a great picture and it really needs awareness. And it needs a team of people that are highly specialized to going, especially after things like what happened with hurricane Irma in Puerto Rico, where basically a 3000 pound coral reef broke off.
One of the Archie is what the locals named Archie had broke off, falling down onto a shelf. They thought it was gone forever. I mean there was people crying on the shore over this because it just would have essentially ruined completely this environment underwater. And you would have lost it. Well, force blue came in, lift bags, lifted the whole thing up, cemented it back into the ground. I mean a 3000 pound coral had think about that at like 60 feet underwater lifting a backup to 30 feet, putting it on the shelf so many and in place, making sure and come back. Like it’s not an easy task. So not only are we going in and doing this really important mission with ocean conservation especially in core reef which is really endangered worldwide right now. We’re also taking guys in them through and giving a little bit more or purpose post-service to our skills, to our training, documenting it, which there’s a documentary. If you guys have Amazon prime, you can check out Mercy Love and Grace. It’s the story of our first deployment and training deployment and kind of how we got off the ground.
And because Jim came from video production, I shouldn’t be doing all that stuff. It’s actually pretty compelling but you guys can check that out, but that’s, that’s I probably more of a snapshot than you were looking for George, but that’s what force blue does is it’s not only giving veterans a mission and it’s given really a mission of ocean conservation, the skilled workforce that need, but we’re documenting a model that nobody else really has brought a ton to the forefront
There are people doing good work out there, like a team room account and some others. But I think the more that we can document that the more we have a pathway forward, the better everybody is.
Warrior’s guide to business.
George: The biggest mistake that you ever made was building your business just to build your business.
And, you know you have your hands in a lot of pots, but one of the undertows of every single thing that you do, and the reason that you you’re successful is because there’s always something tied to something greater than the business itself or the conversion or the transaction, or even the customer.
Like you have the ability when I love about you is I’m like, Hey, Will this is where I want to go 38 years from now. And you’ll give me a step by step over the next 38 years of like, exactly how to get there. But the thing that you do so differently than everybody else, and what I love about this and the work that you’ve done, like in that operator mindset is that your come from is always the heart. And like force blue in what you just talked about is the same thing about entrepreneurship. Like we’re literally talking about. You know, the mistake was running a business to run the business and then that me down a bad path. And so I don’t end up in an echo chamber. And what do I have to do? I have to unplug, ask for help, have a bigger impact. And they’re all kind of tied together in that same vein. And so when you think about that now, When you think about, you know, entrepreneurship, when you think about what you do which by the way, guys, just to everybody wondering will really is like an operational Ninja. I don’t know a better name to tell him that. And he’s gone through many business names. I liked the other one, but we’ll leave it. Cause he has a new one, which is Warrior’s guide to business.
But when you think about that too, for everybody listening, like what’s one thing that you would like advise. We coach people, we talk a lot of people about this, right. At times like, even right now. Even just 30 days from now can feel insurmountable to people. Like we’re on loan money. We have uncertainty, the world things are getting shut down. Like how do you recommend navigating that or how do you guide people to navigate that, to stay really connected to like the why and the purpose and greater, and kind of stay out of their own way? Like what would be your advice for that?
Will: I mean, I think it would be twofold there. One you know Simon Sinek nailed it better than anybody else. And everybody uses his quotes. Get to know why you’re doing it. And a lot of times, especially as entrepreneurs, we are the absolute best at convincing ourselves that we’re doing the right thing. Even when we’re not, we do it better than anybody else, because we’re used to lead people. We’re used to making stuff out of nothing. And it’s usually not like until 18 months later that we figured out like was something’s wrong. And now I realize what it was. And I totally talked myself into that.
That was a mistake. We’ve all done. It we’ll all do it. Forgive yourself. Move on. Which leads me into the second piece. A lot of times we end up committing. What ends up happening for us as entrepreneurs is we end up going. What’s the most excited about right now, as opposed to the thing that I need the most right now. And the biggest difference being usually we want to either learn something brand new. We’ve never learned and incorporated, which is going to be a learning process. And that’s okay. I’m not saying don’t do it. Or we just want to keep doing the stuff that we’re really, really good at and not do the stuff that we’re not good at. Even though that’s the thing that’s going to grow our business the fastest.
So when I look at this, I look at lead generation lead nurture. I look at sales, then I look at customer happiness. Soy ou know how do you measure that and whether it’s an NPS score or, you know, just talking to your customers, fancy that. A lot of different ways and then customer longevity. And then I look at operational excellence, which is, am I having to do everything? Or do we have systems that really work right. Once I had to look at all that, I go, all right, cool. Where are we stuck? What’s the thing we need right now. And by the way, this is going to be different at pretty much every stage of your business.
The folks at base camp that I used to kind of plan in 90 day cycles. What I’ve found is like, typically you end up kind of forgetting what you said at the beginning of the first entrepreneurs we tend to move pretty quick. We tend to like going all over and at the end of the 90 days, you’re like, I don’t know what I set for my revenue targets. I kind of know what I set for my client targets, what projects we’re working on. Did we finish that? We finished that. So I really liked the way the base camp does it, which is basically you do six week. You identify what you need. And then you go, all right, cool. It’s lead nurture.
Here’s a great example that I talked with a lot of business owners about, and I’m sure you can do Facebook ads, but we’re barely breaking even. And I’m not really sure what to do here. What do I need to do to get my Facebook’s really humming, and my response is. Do you need to get your Facebook really humming? Is that where your customers are or do we need to start looking at different platforms?
Kyle was a great example of this. So my business partner, Kyle Bergquist and I. We own a larger company called Serving Impact. And then we have a couple of brands underneath that. Well we kind of unlock stuff for the Warrior’s guide to business for the brand that I’m the face of But the brand that Kyle’s the face of it just wasn’t clicking. And we were like, I don’t know, we just kept iterating on Facebook ads. We’re getting some sick, not really enough to justify it. And I think our tendency as entrepreneurs is to just double down and go, I’m going to figure this out no matter what, as opposed to instead of just continuously going, trying to break my way through this brick wall. Why don’t I just explore that door over there? That’s going to get me to the same end result and figured that out.
We figured out a crazy organic LinkedIn strategy that’s working like gangbusters now. Facebook was the wrong platform for that audience. Instead of consistently looking at how do I double down and figure out stuff look at?
Is it the right place for me? Do I just need a little bit more time here, but question your assumptions on if you’re in the right place or you just like a lot of us. Heard it at a conference got told it, or you saw it as the easiest way forward for something like you know, longterm plays like SEO or figuring out a little bit with a new platform.
George: I think the most important thing to remember is that our jobs as entrepreneurs are to be information collectors, we can ask questions and look at it through the lens of our business. Is this a possibility? Does this fit in? Is this where my audience is going to be? And can we do this? Is this worth it?
And what you said that prevents most of the time, it’s like we’re either get stuck or romantic about what we’re doing. So we have this confirmation bias and this level of endowment that feels almost impossible to break. Or we pretend we don’t have that and we ignore it and we get excited about shiny object syndrome and we just stopped driving the car that’s going 75 miles an hour down the road and expect it to drive itself. So those are the two things, and I think it’s really important and imperative to talk about that just not even to talk about, but just the think about when you’re doing these things like. Entrepreneurship, what we can guarantee you is that it’s going to be different every day. Customer Journeys are different acquisitions. The world, like we have more variables in our lives as digital marketers and entrepreneurs that are out of our control than we have in our control.
And so we have a box that’s made for us based on the media, you know, socioeconomics, the state of the world, and we got to fit our way into it. And so I think the takeaway for that, that I heard you say Will that I just want everybody to be present too. Is that. It’s not necessarily about doing anything. It’s about understanding what your tendency is and then hitting the pause button and really like auditing what you can or can’t do. Cause you might default intothe world is stressed. I’m going to go do this. Or the world is super stressful. I’m going to keep doing what I’m doing and keep my blinders on. And so I think pulling that rip cord, per se, since both you and I skydived, like just literally pulling it and like that.
Will: A hundred percent and I would even go a step further. And say depending at your stage of business, that pause to question. If it’s the right place for you is either going to make you an additional hundred thousand dollars or couple of million dollars, depending on where you’re at in scale, because so frequently we’ll take a step back and we’ll either see a little bit more in depth. But everything in my mind, especially when you look at operationally and thank you for calling me an operational Ninja. I don’t think I’ve ever been called that.
If business cards were still a thing. I might put that on my business card. But they’re not even if you put a QR code on there.
But here’s the thing though. When I look at this stuff, I pause and I say and then I go, if we were to run down this road, If this is worth it, what would it look like? And I just simply break it into stages because any piece it’s going to kind of look like a Hill, you’re going to kind of figure it out. Then you’re going to figure it out kind of on the top. And then you’re going to start coming down and you should see results on the other side. One way or another, depending on how you measure that, depending on what area you’re focusing on, maybe more clients maybe nor leads, maybe more appointments, sales, whatever it is you do maybe more time in your week. There’s a lot of to do this, but I break it down.
So phase one let’s take the LinkedIn example. Phase one is we need to figure out sales navigator, like let’s figure out how to find our audience on sales navigator. And if you guys aren’t familiar with that, it basically is a way to kind of search LinkedIn very similar to the way like Facebook ads allows you to kind of search and see how many people pop up. The difference being.It actually shows you those folks profile. So then you can friend request, those are connection requests on LinkedIn, send them a message. You can start to engage in a dialogue.
So step one is like, How would we find our audience? And then how do we know that audience is working? So that’s our first base. Like, all right we would search these parameters and then we would know it’s working because you know, out of a hundred friend requests that we sent 50% of them get accepted. Like, I’d be okay with that 50 new people that I can talk to. It’s not effective if you can’t measure.
In that most of the time you want to put a measurement on it with the caveat that I’ve worked with a lot of companies and a lot of entrepreneurs. And I know there’s a resistance sometimes to like, Hey, whatever nerd, I didn’t start this company to be stuck in spreadsheets. I started this company to help people. What I am saying is you can’t create a process and know it’s working and being able to scale up your company effectively. If you don’t know what success looks like you.
Geoge: If you cannot measure it, you cannot effectively scale it. Cause you have no idea what is working or not working, which means you also can’t adjust it.
So a unit of measure is just anything that you are measuring against. Just get a control. If we sent a hundred DMS, if we get five responses that could be your unit of measure. We get a hundred DMS and we set up three phone calls that could be a unit of measure, but spaghetti doesn’t stick to the fucking wall. Like, let me just say that pretty point blank for everybody.
Creating Process & Project Management
Will: You get down that road, right? You figured out stuff, you measure it. You know, next one in terms of LinkedIn, go through the process really quick. I send a video message. They respond back. We’re now in a dialogue and whatever, one of the things, I mean this a little bit hyper specific to this LinkedIn exam. I always look at, you know, cold, warm, hot traffic. Most of us have heard that term, but I think so many of us because of kind of the proliferation of some really amazing marketers out there, sharing those systems. Think of it in term of a lead magnet to webinar, to either your sales page or, you know, appointment books. And in my world, the way I look at that is more of a strategy.
So cold can be anything where I’m starting to get introduced to somebody. And they’re like, they probably don’t know me. They’re a little iffy on me, but they’re at least kind of paying attention. And warm is, I don’t know, this guy might know what he’s talking about.
And then how does just, whatever the next mechanism in my world that can look like anything from Facebook ads that can look like anything from LinkedIn, where it’s a connection request now that somebody who’s, I would consider cool on their way to warm and then send a couple of messages back and forth natively in the platform, warm them up, and then bring them into a call to see if I can help.
So, whatever that is I always just look at strategy and tactics. Strategy is something that can apply really anywhere, any place in any time. And then tactics or something that’s specific to a person, a place or a circumstance or situation. So all that being said I kinda break that down.
We’ve got a process and it’s kind of working. Let me just document this thing in a steps. And I make this rule. I usually start with written and then I’ll break it down. Just quick, easy videos. So step one, audience on sales navigator. Search these parameters, and here’s how you’ll know you will successful. You will found practically to our people. And from there you’re good. Export it into CSV, or just save it inside of sales navigator, as one of the searches. Next one, I’m going to go in there and I’m going to send them a message. So you can actually request usually with the message. Next one is I’m gonna send them either a voice memo. I’m gonna send them a video in natively inside of the app. So there’s not an external link to click and it’s going to kind of follow this structure and I’ll have like a basic template in there just to see what’s working and what’s not. And then after that book can do the point.
The reason why this is so important. If we go back to the example of don’t double down on something that’s not working because we’re entrepreneurs that we could make it work. And I’ll break through this wall. Sometimes it’s best to look for somewhere else. Or sometimes you can look at the process. Couple of tweaks in there. And then all of a sudden your engine’s working. You are often to the races and you’re gone 70 miles an hour down the freeway with no headlights in sight and you are jamming, but you can’t really know what’s working and what’s not. Unless you know the process that you’re taking.
George: This is absolute gold and I’d say across the board, my biggest mistakes as an entrepreneur were having my heels dug in that it had to look that way. And that was based out of fear because like, I didn’t know any better or I was comfortable on one platform versus another one. And so whether you use this on LinkedIn or whether you use this everywhere, I think the really the part of this is an entrepreneurship is that we practice is you have to have a feedback loop. You have to be able to look at it objectively like, Oh, this worked, this didn’t work. Let’s try this different. Or let’s change restaurants cause that menu just looks like shit. And I want something else to eat. Like either way you pick your analogy, but it works perfectly.
Cause sales is the number one, but it’s, you have core critical parts in your business that are required for the rest of it to work.
And the one thing that you said earlier. And this happens with time, my offers ready to scale, where do I get more buyers? And it was Justin Dolf who I read this and he said, Everybody thinks they’re ready to have a thousand buyers a day. If you really were, people would be begging to sell your product for you. Not if you are looking for them. And it was like the biggest sting for anybody I’ve sent that email to cause now all I do is every time somebody asks me, I’m like, Oh, check your email and I just have them read it and I let that handle itself. But you know, what you focused on in what you said is like you have core competencies here. Like you have your operational excellence. You have, can this even scale? Am I doing every task of it or do I have a process? You have my customer satisfaction. You have my team satisfaction. There’s a lot of critical things in play that are required for these things to scale, to not break everything that you’ve done.
Will: I’m a huge fan of virtual assistance. . And one of the reasons is that process that I just outlined for everybody that’s listening or watching this. What I then look at is, Hey, once I have a process that works, what steps am I involved in? And usually it’s like, step one of coming up with something in the LinkedIn case, it wouldn’t be the same. But here’s an example. I put out a weekly video and then that goes out to my content team. I broke down that process created that process. They create a whole bunch of very cool stuff that looks way better than I could create cause I’m not a graphic designerfor social media. But what ends up happening is I script and shoot anywhere from a six to a 14 minute video a week. I used to break down and here’s how we break that down. Here’s how we transcribe it. Here’s how we create that to quote cards. Here’s the different video, all of that stuff. And I went through and did that process first after that, it’s really easy once you have a process that works.
Go post a job on whatever VA platform you’d like to use. And then from there I’m gonna interview three candidates. I’m going to find the right candidate. I’m going to onboard and train them. And then they’re going to own everything. Pass video scripting me, shooting the video and uploading it into Google drive. Our video editor takes it, then they uploaded it to Vimeo. Then they put it in the page. Then they create 15 different pieces of content out of it. My total time is Wednesday morning for about 45 minutes. And part of that is when I’m walking my daughter, I just kind of scripted on a little scratch pad, actually that was mine from this week. It’s that simple. And then I go forward.
Did it take me long in the beginning? Of course it did. Is that scalable? Probably not longterm. And it’s also not my jam and what I like doing. So why not bring somebody in to help with the load and then you can focus on what you uniquely do. And then you can do the things that have to happen each week. You can keep that train moving, but now you have enough time to actually go out, do the stuff that we all love to do as entrepreneurs.Read the new book, listen to podcasts, listen to the audio book, go to the conference, join the group, do the thing where you get to learn the cool news. And now you can have the space to be able to implement that play with that. Have fun with that without spending. 70 80, 90 hours a week working. You can keep this down to realistically 40 hours a week and like legit and scale a company when you follow this process.
George: And one of the things just so everybody knows, like the way that I think about this, when I coach people, advise people, if you do a process more than once, you’ve already lost. You have to document it. And then here’s my favorite hack. I document the process and then I pay a VA to make the process, to then hire another VA to do the process. So pick right. Pick your posion but I will tell you that if you are doing anything repeating more than once, just open a screen record on your phone, I mean, on your computer and like, just document yourself, going through it and get in the practice of it, because you should only be doing the needle movers
And like there are certain things that only you can do that, move the needle in your business, and nobody else can do those and nobody else can replace it. And so if you’re doing things that prevent you from doing that, there’s zero way that you can grow and scale your business forward because the needle movers are not getting done.
Will: And the other thing I’ll say on that, George, like to echo this and to hammer it home for those listening and watching. Like there’s stuff that’s worked really well in your business. That would work really well right now. You’ve been in business for any amount of time and I’m guilty of this as well. You’re not doing it anymore. And you might say, well, it’s probably not working or it’s not relevant. No, you just found the next thing. The next step I came at it, you kind of forgot that it was working that well. And then you flash forward three, four, five, seven years in your business and all of a sudden you’re gone
Why the heck am I not doing that anymore? I should totally do that. I can’t tell you how many things I came across in my old Dropbox folder that I was like, why do we ever stop doing that? Because I didn’t have these processes in place at this point, because a lot of this is learned from experience.
George: I want you to listen to this and I just want you to take out a notepad piece of paper, set a timer on your phone. And I want you to just spend 15 minutes thinking Keith Cunningham, thinking time. And I want you to think about a couple of the things that you used to do that had a positive impact packed either on your psyche, your emotional state or your business.
What is one juicy strategy or tactic that like hurts your heart to give away? Like it makes you cringe, but I’m going to go the other way. What’s one juicy strategy or tactic that like fills your heart to give that people can put into practice that they can have today. They can usually they can think about anywhere in their life or business to help them get wherever you want them to get.
Will: I mean, I think it’s going to sound you know, maybe a little bit off topic here based on the conversation that we’ve had for the last 40 minutes. It’s really not about your business, right? George, this won’t sound off topic for you at all. It’s about you and it’s about the life that you want to live and the strategy and tactic that I’ll share in just a second is based on me scaling up multiple companies and realizing I was miserable when I got there.
And how is that possible? This is what I work towards the whole time. It’s what I was thinking about. When I woke up, it was thinking about when I went to sleep. It’s the reason why I probably couldn’t fully engage friends barbecues. And I was thinking about the business in the back of my head. I know I’ve been there. You guys have probably been there too.
How do you end up breaking out of that? This little piece is what ended up shifting everything for me, and quite frankly made my whole life, a lot more fun instead of just being really excited about growing my business. And as a side product, my business grew a lot faster. And that thing is finding the way to find and center yourself in the morning. And I’ll tell you the process that I use, which is number one. My phone stays plugged in across the room. We all have the tendency of I just wrote that killer Facebook post yesterday, or I’m waiting to hear back on something for my team or on the sales stuff. And we all wake up going, I kind of want to check and see how that did right. That piece won’t go away.
But when it’s a conscious decision of walking across the room, turning off your alarm, or just grabbing your phone. Opening it up after you’ve had a little bit of movement. What I’ll tell you is the ability to not do that goes up. And then the first thing that I do is I have a little bit of me time. There’s a lot of ways to do this for everybody. Meditation’s not right for everybody., I tend to go through actually a buddy of yours, Elliot Rose. I use his primal mind app, and that helps quite a bit but I ended up going through like a 10 minute primal meditation there, and then it’s movement.
Am I actually present in this moment? Whereas my mind trying to take me somewhere else or my body isn’t warmed up enough to engage because I want my body and my mind to sync. So that way when I go to work. I go to work.
I’m not gonna distracted, scrolling on Facebook. And if I spend 18 hours a day, but I spend 10 hours of that scrolling or ignoring this thing. Like, no, I want to go in with surgical precision accomplish the thing to do for the day. And if I have extra time leftover. I can either work on something else or quite frankly, I can go practice guitar and try to get better at that because that’s been one of my focuses lately, find the way to make your life. Awesome. And you’re going to find that your business ends up being awesome too.
If you want to check out the website and see how we help online entrepreneurs get rid of the feeling of overwhelm and start to rapidly scale their business, you can go to www.warriorsguidetobusiness.com.
Information is out there. That is not the problem we have in this age. Sitting down and figuring out the process of how to implement this and make it yours. That’s where the Gold’s at so don’t think you’re missing the thing you’re probably could just do really well by calendar, turning on Spotify to some ambient music and then just jamming through on what makes the most sense to implement in your business.