The best strategies and tactics is simplicity and consistency. Nothing will ever beat simplicity and consistency
The way that I think about business is if somebody has trusted you enough with their email or their credit card, and they’re not engaging, that’s their way of begging for you to lead them or pay attention to them, or to guide them differently, to either realize that they don’t want to be in your world anymore. And your journey is complete, or they need you in the world to guide them and lead them because they trusted you already. The most important thing to remember with all of this is that none of this is permanent. Let’s say you have an email list and you stopped emailing them. Your list isn’t dead. It just needs CPR. It needs to be revived. It needs to be brought back to life. If you were consistently on social media and then disappeared for 90 days, you don’t delete social media. You reengage, you lean back in with a plan to get the blood pumping again, and then to keep it pumping.
it’s really important to understand that when it comes to our business, regardless of your business, Engagement is basically the art of a relationship we’re really talking about is how to keep a relationship fresh, how to keep a relationship, exciting, how to keep it connected, how to keep it valuable, how to keep it moving forward and just like anything. If we do not pay attention to it, it tends to become stale and pretends to become stagnant. It’d be 10 to lose. Like it tends to lose it’s a lore it’s excitement. And so we need to be paying attention. I don’t think there’s any better place to be attentive of a relationship than the place where the people who you’re tending to are the ones who keep your business running.
We’re talking about loving and nurturing the people who pay your bills. Who pay your employees bills, who are the ones that are responsible for your company, going from five to six figures, six to seven, figure seven to eight figures, eight to nine figures and nine to 10 figures because newsflash, without customers, you can’t grow a business. This is the most important thing to understand. And it’s the most important tool to have in your toolbox in any area of your life or business, because you will always need. The ability to be in a relationship with your customers and to understand that game and to plan for, if it does get quiet or if it does go soft or something happens and you have to re-engage.
AAA stands for is awareness, adjustments and articulation. So that’s why I call it the triple aim method. It’s not just for when your car breaks down, it’s also for when your relationships break down. But when I think about re-engaging buckets, you can apply this in a lot of places. You can apply this to your email marketing. You can apply this to your social media. You can apply this to your mastermind. You can apply this to coaching clients. You can apply this anywhere that you have a customer, or you communicate with a customer. Let’s say you have a Textless. Let’s say I have a many chat sequence. Like it really doesn’t matter on the communication modality, what matters deeper as the relationship with your customers.
90 day bucket consist of the ff:
phase one – first 30 days – re-establish a new baseline relationship
phase two – enhance surprise and delight
phase three – intensify, turn up the amplitude, turn up the volume
One of the most important things to remember when you are, re-engaging a new audience, it’s not to focus on with. It’s to focus on depth. And so when you are trying to re-engage, you have to own the container. You have to own the relationship and you need to be able to be in it. And so if you’re going to re-engage your audience, and let’s say you haven’t shown up on Instagram, Facebook, Pinterest, and email. You cannot. Re-engage all of them at the same time. You have to go deep, not wide. So you have to pick one platform, not eight. And so you would choose that platform based on order of priority and then when it’s complete and when it’s operational is when you move into the next bucket.
When it comes to re-engaging depth wins, not with, nobody wants to reengage our relationship with shallowness they want depth. They want to feel safe. You have to recondition trust. You have to renegotiate the confines of the relationship because everything’s a contract. Whether we realize it or not. And by contract, when we get into a relationship with our customers, they have an expectation of us based on our agreement and if that’s broken, it’s our job to renegotiate it. It’s our job to reinsert. It’s our job to rekindle it. Which requires a longer amount of time to gain it back than it did to have it in the first place or lose it. You have to focus depth. So for example, if you promise to your audience that you would email them every day and you just stopped emailing them. Do not just start emailing them every day again. You would want to set a new maintainable baseline that feels safe and natural. If you told everybody you’re going to go live every day and you disappeared, do not start going live again every day. It’s always easier to speed up, but you can’t ever slow down. And so what you want to do is you want to re-establish a new baseline, a safe, baseline, safe expectations, ones that are no matter what sustainable, because what you need to reassert is that this is permanent. Like no matter what, I’m going to get you once a week. No matter what, you can rest your head on it. You can feel safe. Do not over-commit to make up for what was in the past don’t over-commit to compensate. focus on is re-establishing a baseline relationship, a baseline control So people can start to trust and feel safe and collect consistency over intensity to have that deep relationship.
The nine steps process
Have a reflection time, or as Keith Cunningham calls a thinking time. you need to set apart some time. And you need to become aware of what’s happening. Like, why is this happening in the first place? Why did we stop engaging? You just need to bring awareness to I’m looking for the ingredients here.
#2 explore why you stopped
So there was at some point an existing relationship and existing contract than existing promise. get to explore why you stopped. And you get to do this without beating yourself up. No fault, no blame, no guilt, no shame, but you have to look at it and be like, wow, why did I stop At a very high and very granular level. What was it that broke the contract of the existing relationship that now we’re having to re-engage from and you get to look at it, involve yourself, involve your team, and sometimes you can even involve your customers if it makes sense.
#3 forgive yourself and to forgive your team
This is imperative. It may sound esoteric. It may sound woo, but unless you forgive yourself and you forgive your team, you will recreate the same issue over and over again. And none of this is an issue. It’s just information. Business is a game of inputs into a process that creates an output. And so if you get an undesirable output, you have to then go back and look at the process and the inputs and figure out which one you should adjust to create a desirable output. But none of it’s personal, none of it is worth carrying a chip on your shoulder. And none of it’s going to help you win. If you’re beating yourself up or coming from a place of resentment or guilt, their fault or blame or shame.
#4 develop a new plan
You need to make a plan so you can succeed. if you fail to plan, you plan to fail. develop a new plan and you want to make sure that it sets you up to be consistent. The best strategies and tactics is simplicity and consistency. Nothing will ever beat simplicity and consistency.
#5 acknowledge what happened
You need to acknowledge, you need to acknowledge to yourself. You need to acknowledge to your team and you need to acknowledge to your customers the most important part, no excuses or justifications, no excuses or justifications.
#6 state my commitment going forward
Two really important notes about this is your commitment moving forward needs to set you up to win. And then you get to make contracts and agreements that allow you to do with ease and it feels natural. You need to set yourself up to win
Communicating what the upcoming weeks will look like. This is you setting the expectation for that new baseline And you’re basically setting this container and renegotiating a relationship and setting yourself up to win by communicating what the weeks will look like and how they’re going to be able to engage
Give me your feedback. Let me know if I missed anything. I want you to know that I’m in a relationship with you or our team is in a relationship with you and we’re doing this with you. So yes, I apologize. But please let me know, how can we be better? How can we serve you? What would fill your bucket? What would support your needs?
#9 maintaining the schedule
So get clear on your commitment going forward, which then gives you the ingredients to move.Put a container and having a plan to understand that relationships is science and art, but relationships only work when you focus on them. And this is the easiest way to maintain, focus on your relationship and get it going again. Even if it’s become stagnant, even if it’s become stale, even if it’s non-existent, this is the best way. And the only way, in my opinion, based on me doing this umpteen amount of times to get this going again and to breathe life back in to that relationship.