How do you determine how much content to put out on a weekly basis while staying top of mind. but not overbearing to your prospects.
Creation goes, how do you determine how much content to put out on a weekly basis? So you’re staying top of mind, but not being overbearing to your prospects. That’s a really good one. And, and these all, you’ll notice, Mike and I only answer questions, they normally start with a question.
So the question would be, who is your avatar and what is their consumption method? So if you tell me that you’re a photographer teaching people how to take photos on the weekends, well, if you give them eight new assignments during the week, it’s not going to bode well because they only have one day a week to do it.
But if you’re in the health space or the supplement space, and you know that people take their health seriously, you get away with a free pass to post 8 to 10 times a day because that’s how they consume information and that’s how they hold themselves accountable. So you kind of have to really put the lens on of your customer and empathize with where they are and what’s going to help them forward.
So the first question I ask when I come up with. Content dissemination or social media dissemination strategy is basically, where’s that fine line between this is like right in the fringe area of like, some people will get this in and some people won’t, but it’s not overwhelming and it still allows them to progress without pushing them away.
And that’s kind of where I start to insert myself. So like Mike, for example, you know, because we have the podcast and we teach entrepreneurship, we really have a hundred buckets to talk it. And so you know, there’s maybe one bucket that talked about every four or five days, which means when somebody just wants email marketing, they get that they have a couple of days, they get another one.
And the in between buckets are social media and paid media and business and entrepreneurship. So we have a very wide array of light to shine out, to bring people in. But if you have one focus, like you’re a financial advisor, and that’s all you’re talking about. You kind of have to be empathetic to what their consumption modality is, like how they consume content, how much content they consume and use that.
And I know that’s not a strategic answer, but it is because that level of planning is what makes it successful. And one thing too, to think, just to understand, when you see a lot of social media dissemination, like you take Gary, you take Russell, you do a lot of it, or even us, what you’re seeing normally is micro content.
You’re seeing like a singularly focused piece of content that is a part of a bigger picture, a bigger idea. And so from a big idea, we may be post one big idea week, but then all the other posts that day or that week are small pieces that lead them into that big idea. And it’s really about understanding your avatar and what that looks like. And yeah, I’d love your thoughts on this Mike.
So again, the question is how do you determine how much content to put out on a weekly basis? For me, it’s never a question of quantity. It’s quality. That’s it. And if you look at the, the biggest Instagram Instagrammers, they’ve all got a methodology where it’s something informative, followed by, you know, something formative and educational followed by something of kind of personal and lifestyle of letting you in to their life and creating that personal connection, breaking that barrier of the formality of a business and all of that stuff, but like, no, here’s my me playing with my puppy dog or whatever. Followed by, let’s just say an offer or promotion for something.
So it’s just quality. If I had the ability to send out something valuable every single day, I would send out something valuable every day. And that’s what a Gora does. They’re a billion dollar information company and for 20 years, their methodology and they’ve tested this like crazy, is that they know that the single best way to increase the new number of customers they get in, the amount of money that they make in sales that they make is by sending an email to there audience every single day because it creates a habit. Casey Neistat built his YouTube channel the same way as 12 million subscribers on YouTube, and he did it by creating a YouTube video every single day for three years.
And what happens to people like me and millions of people started our morning watching Casey while we’re eating breakfast every day. And so quantity is a great thing as long as it’s entertaining or valuable to somebody and it’s not, you know, asking for sale or something like that. So for me, that’s, that’s my answer is the more often the better. As long as it’s bringing value or entertainment into their life. That’s it.
And I think too, Mike, I just want to add one short caveat to that. Like really one of the best questions to ask yourself is what I’m about to create gonna move my customer or potential customer one step closer to me or push them one step further away from me
And when I tend to put that lens of a conversation on or that question on, it tends to make a lot of sense to me. But really you have to remember with social media, there’s only one of five reasons that people engage consumer share. And it’s either humor, controversy, credibility, education, or social status.
Humor, controversy, credibility, education, or social status. And so yeah, you just get to ask yourself, is this going to help my customers move one step closer to me or push them away one step closer cause it’s quality. Great. Am I giving them something in one of these buckets to help them to engage or to that and help share.
And normally those two questions help pretty clearly defined what you kind of want to be posting, what the cadence should be in that. And so that’s kind of like a quick wrap and a caveat to that one.
So take deep dive into this and take notes. Give it a try & let me know how it goes for you and watch your business & life transform over time.