The best relationships always fuel the best companies over and over and over again.
Here’s a Marketing secret that you’ll ever have, that will carry you through your business for as long as you run your business and as a guaranteed way to always have your business work. And it’s about talking to your customers, like you’re talking to your best friend or talking to your customers, like you’re texting your best friend.
How would you respond to somebody that you’re in a relationship with? They want to be in a relationship with you, which means they want you to be authentic. They want you to be human. They want you to treat them like, you know them. Most people all the time not email their list. Not emailing their most engaged, loving customers because they say they don’t know what to say. So they said nothing. And I can guarantee you in this instance, in your business, no matter what your business is, that it is always better to say something authentically than it is to say nothing and pretend it’s going to get better. Like when was the last time your plant thrives when you didn’t water it? When was the last time your relationship with your best friend blossomed when you didn’t speak? When was the last time your relationship romantically worked? When you didn’t engage? It doesn’t, there’s no point in which the relationship with your customers gets better by being neglected.
So what the easiest path is through is to treat your customers, to talk to your customers. Like they’re your best friend, like your authentic, real, best friend, not the best friend that you pretend is your best friend, because you’re still committed from high school and you want to save had the best friend, but you never really talked, but like the real best friend, like the real one.
But we don’t have to overcomplicate this. We don’t have to overthink this. Everybody we’re communicating with as a human being, unless somehow you have dogs reading your emails or, you know, your social posts. How would you want to be talked to, how would you want to be engaged with right? Be transparent, be authentic. Don’t have a problem taking it on the chin. I’ve literally forgotten to send a daily email and be like, guys, sorry. I literally completely forgot to send that email yesterday or. Forgot to put it in my calendar, or I chose not to do it, but either way, I own it and move forward, but it’s authentic. It really creates trust and it’s easy. Instead of saying how we feel instead of sharing authentic perspective, instead of being aligned incongruent and so we have to make this simple. Talk to your customers, talk to your potential customers, talk to your fans, your followers, just like they’re your friends be in a mass relationship with them because that is what garners the best results. The best relationships always fuel the best companies over and again. Because life and business is short and every one of those touchpoints in every one of those talks has a positive impact on both of us.