The success of your email is also predicated on the relationship with your ESP and all the email gods
The Best ESP
Email marketing is the bloodline of your business. No matter the size and why. but first let’s understand that email for whatever reason is one of the most neglected, overlooked, ignored parts of people’s businesses. And yet it can be so easy. And getting email right. Only boils down to two things. Number one is you need to have a plan, which means you can’t just be like, Oh, I got to send a broadcast this week. Oh, I forgot to email them. Oh, I told you why email every week. And I forgot no, you need a plan and I help you with that plan. That plan is easy. And then the second part is you need the right tools and the right tool is Convertkit 99.9999% of the time.
21 reasons why Convertkit is the absolute best thing in the world for you. Why all of us use it. Some of the biggest creators in the world use it and why I’ve used it since day one when they launched, I was one of the first hundred people on the platform and I have never left and hack. Email marketing comes down to two things, having a plan, which I help you with. And then having the right tools, which is Convertkit.
#1 one reason for using convert kit. Is this one, have you ever sent an email with the wrong link? I have my hand just raised. If you were listening to this, have you ever sent an email to a massive list? I don’t know. What was the biggest mistake I made? Oh, I sent an email to half a million people with a broken link on it. I sent an email to half a million people that broken link on it and I got nauseous.
I got sick to my stomach. I felt like my life was over and. At that point. I didn’t know about this. And I just sent another email that said, I’m sorry, Convertkit. It has a feature that you can change the URL after the email has been sent without ever having to send another email. And so you can send an email to the wrong link, then you buy, Oh my God, I sent the wrong email. You can update the email and it will update the link. It’s some sorcery and magic that they do, but it actually works and I’ve used it. It is life-changing, that’s my number one reason.
#2 you can never outgrow ConvertKit in my opinion. Ever I have used it all the way from, I’m just starting my business to having millions of contacts in ConvertKit literally millions. I think my biggest list that I was managing in Burke had about 3 million people on it. And I was using convert count on companies doing a hundred plus million in revenue. And so convert kit grows with you. You can start now. And I have a reason that you can start now and how you can start in a hundred matter where you are at the bottom of the list, and then it will grow with you and it most, you never leave Convertkit. But you might end up supplementing something. If the business dictates that it’s a necessity due to the plan that we’ve created. So that’s the reason.
#3 customer support is absolutely phenomenal. They have a live chat on the website. They are so responsive. And my favorite part, and I don’t say this to too many people, 99% of the time when I am stuck on trying to build something like a, automation or a flow, or I can’t figure out the logic will send them my question. And then the customer service will send me an eight-minute video back telling me how to do it. And then they said, Oh, but we already did it for you. It’s in your account. But save this video for reference. And the next time their customer service is so amazing. They’ve literally built most of my things for me because I was struggling or I just reached out to support and they were like, we got you. This is how you do it. And we did it for you. Hopefully, this makes it easy for you.
#4 it’s easy. It is easy. I have used all of the platforms. It is the easiest one to use hands down. It’s intuitive. It’s simple. And actually, the biggest challenge I see when people use ConvertKit is they get confused because it’s so simple and then once I show them, they’re like, Oh my God, it’s so easy. I thought it was going to be harder. All the other ones are so much harder. They’re so bloated and over-complicated and confusing. Like this actually makes sense. Yes, it’s easy. Nathan and his team have done a phenomenal job, but I’ve watched them over the years. They’ll test something for a year and they’ll make it as simple and streamlined as possible. And then they’ll have people test it for months and give them feedback. And then they put it into practice and it comes out perfectly, every feature that they’ve ever launched, I’ve been able to adopt in five minutes and I’ve never had an issue with any of them.
#5 you can automate. 99.9% of your entire business and customer journeys inside of ConvertKit. And you don’t have to have calm, complicated things to make it work so you can literally automate it all. You can automate the indoctrination sequences, which lead to the nurture sequences. You can automate the newsletters based on what you’re posting on your blog. And it’s all so simple. And you can execute that plan that I give you in the internal flame. It’s easy. The right plan, right? Tool. I give you the plan. Convertkit gives you the tool.
# six, their tutorials can teach anyone how to be a pro in minutes. And so I’ve hired people to help me run Convertkit. And then I have paid them to go through Convertkit, training section, and they’ve become a Convertkit expert, and a couple of hours max, they put together some of the best knowledge, the best walkthroughs David make 80-page guides. On how to do email marketing on how to do landing pages on how to get them to convert better. And what I like to remind people is when you have a company that actually cares about your success and cares about the product that they build, that company is invested in you succeeding, because if you don’t succeed, you can’t use their platform. And if you can’t use their platform, they can’t run a business.
And convertkit is one of the biggest shining examples of a company. That is invested in your success at every single level and will go out of their way to ensure you get it. We’re literally, all you have to do is run your race because they know the power of your success and how it supports them and the power of community, which is why they are, where they are at.
#7 you can do a lot in Convertkit. You can make opt-in forms, landing pages, sequences things all with the click of a button. You could little bit either this new lead magnet, you can make a landing page. Deliver the lead magnet through convert kit, put them on a thank you page and then send them a sequence after all within Convertkit. And by the way, from soup to nuts, somebody timed me and I made an entire quote-unquote funnel in ConvertKit. Now not like a big sales page, but what was needed in about nine minutes. And so literally it was going to this landing page. Opt-in go to this. Thank you page. Here’s the video. He, the sequence came to your email with your lead magnet delivered and it’s beautiful and it all makes sense. It’s visual. It’s easy to understand. It’s massively effective and. It gets all the fluff out. And most of the platforms I see out there will try to convince you that beautiful design or all these templates work. But all those do is trigger spam traps. And all they do is ensure you get delivered to the wrong folders. People over-complicate it. And they sell you the prettiness because they don’t know how to sell you the results. And what ConvertKit focuses on is getting you the results. So you can build your business.
#8 if you use double opt-in and if you don’t know what those are, just go Glenn, but basically somebody gives you their email, and then before you put them on the list, you confirm that it’s them, it’s a double opt-in I use them sometimes. I don’t use them. Other times. I cover all of this in my email training, but if you do, you also have the right to customize them and Convertkit, which you can’t do in many other places. And every email you send is a touchpoint with your customer. So why would you ever send a default message? So you can customize these things inside of your Convertkit account. So you’re double opt-in is pretty on-brand and matches and gives them this congruent touchpoint with your brand number nine. This is the biggest one for all of your business owners that are building these businesses. You only pay once for each subscriber.
You only pay once companies like MailChimp. Charge you per list. So if somebody let’s say somebody buys one product, let’s say they buy a product C and get opt-in one they’re on those three lists. You pay for them three times. And so you might be paying for a million people and only have 220,000 people on your email list and Convertkit You only pay once. It’s a database focused and it’s amazing. You have a subscriber and you pay for the subscriber and then they can be in as many lists or products or sequences as they need to. And you’re not paying any more money for them.
#10, you can keep things simple with tags and segments that always update dynamically. So your world is easy to use. So like when I log in, if you give me your name, I can search John Smith and I can see everything you’ve done. What forms you came through, what sequences you’re in or you’ve completed, and what tags you are. And then I’m like, you know what? I just want to, I just want to send an email well to everybody who was getting my daily emails.
So I click on my daily email tag. And it dynamically updates as people are added unsubscribed. And then I have a list of you sitting right in front of me to communicate with it is so clean and so simple. And then for anything you don’t make tags with, let’s say you forgot to make a tag. You just go create a segment. And you’re like, Oh, I wanna make a list of people who came through this form at this time and did this. And then it gives you a segment and that’s dynamically updated as well. It is one of the most beautiful, simple things in the world, but it makes a big difference.
# 11 visual automation makes building a customer journey of breeze. Literally, it’s visual. It’s in front of you. When somebody comes through here, drop them into here. When they come through here, put them into here and their guide on this is amazing. And they have templates where it’s done for you already. So let’s say you’re running a webinar and they have a webinar automation template. Let’s say you’re doing an opt-in. They have one of those. And so you put their template in and then you make it yours. And it’s so easy. And I’m telling you. The one thing you’re going to have to remember is it’s supposed to be easy. It’s going to be easy. It’s never going to feel complicated. You’re going to make it easy. So you can be in your business and be in a relationship with your customers because that’s how you’re going to succeed.
#( 12 link triggers. Link triggers are my hidden weapon for getting 80 plus percent open rates. And so a link trigger is when you put a link in an email, you can have it set up. So when somebody clicks that link, it does something on the backend. And most of you don’t see this on my email newsletter, but I use this every day. Every link that goes to my email basically has a link trigger and it is my secret weapon to how I get 80% open rates at scale, like over a hundred emails with 10,000 plus people, link triggers. They are a gift. They are a secret weapon for entrepreneurs. And they’re amazing.
# 13, you want to get fancy. This is something I’ve done. It’s called conditional content. And so in most places, if you want to send an email, that’s personalized to, let’s say four different types of customers, right? Let’s say somebody bought a product, a product B product C product D, and you want it personalized. You would have to send four different emails to personalize it, but with ConvertKit you can write an email. And most of the email will be the same, but then you can use what’s called conditional content. So let’s say you write four different intro paragraphs for a product, a product B product C product D you can send that email to your whole list. And you can say show intro a to a product, a show intro B to product B show intro three C to product C show intro D to product D and then the rest of the email. They all say the same thing and you do it in one email, it’s called conditional content. It is absolutely amazing. And that is just one way to use it. There are amazing creative ways to use it, but that’s one way I’ve used it that has helped a ton and made it really simple to do my job as effectively as possible.
# 14, you can send an email to everyone except someone. And this is like my favorite part. So you can send an email and you can be like, I want to send an email to everybody except my boss cause it’s their birthday. I don’t know. But you might know your boss on your list. I want to send an email to everybody. Who bought this product, but yet hasn’t been in for 30 days. I want to send an email to everybody except my best friend. Cause I don’t want them to know. I’m surprising they pick your path, but you can exclude people from email so you can send this email. You can just simply exclude people by tag or segment or location or a lot of other beautiful filters that they have in ConvertKit. So you have the ultimate functionality to be as personalized and segmented as possible without any extra work.
# 15, this one was a big one for me a long time ago. If you don’t want to use your business address, Converkit, let you use theirs and it’s completely legal In the bottom of your newsletter, by law or the bottom of your email by law, you’re required to have your address by law. It’s a law. And if you’re just getting started as a sole proprietor, or maybe you’re in business and you have an LLC and S-corp or C Corp, but your home address is your business address.
Do you really want people to have your business address? I don’t. And so what did I do? Of course, I went and get a PO box, got a separate business address, a registered agent, but then when I simplify things again, ConvertKit said, Hey, by the way, you can use our address, and then they legally track it. So anything that comes in, they can send to you. And so you don’t have to give out your home address at the bottom of your emails. You can use convert kit’s address and they have it all legally filtered on the back so that it’s compliant and within the law, and you’re not giving out your personal address.
# 16. They give you the analytics that matter that are so easy and effective data is your best friend and convert kit knows like Nathan has been a creator for a long time. Nathan is a very smart dude. He’s the founder of ConvertKit. He’s been a blogger forever and making content like he is one of us will no matter where you are in the entrepreneurial spectrum. You could be a blogger. You could be a physical product owner. Nathan has done it all. He sold physical products. He’s an investor. He runs software now and he’s been a blogger and sold digital products. So he gets us at the core, it was made by one of us, for us. And so you have the analytics that matters the ones that you can see and make decisions off of without being bloated or complicated. And it’s all built into ConvertKit.
# 17, you should have a clean email list and the convertkit makes this pretty easy. They have pre-formulated tags and one of them is called subscribers. So at any moment, you can click a drop down and see who is cold, and they teach you their parameters of cold. And you can utilize that to re-engage them or remove them or keep them clean. But they do the work for you and it’s auto-populated and dated
# 18, they will migrate you for free. They will migrate you for free. So let’s say you’re on one of those other platforms that I won’t name again, cause they don’t need any more attention. And you’re like, I want to move, but I have so much to move. If you go to www.useconvertkit.com. That’s my link to ConvertKit full disclosure. That’s an affiliate link for me. and so when you use that link, whenever you sign up or build it, I get a small percentage that’s at use convertkit.com, but some of you ask me all the time, like, how can you support me? Just use that link. I’m not getting paid anything you’re paying convert at the same price. They’re just giving me a percentage of it. So go to www.converkit.com and then scroll to the bottom of that page and click on concierge migrations. You’ll fill out a form, they’ll show you the options and they will move you over from where you are, your subscribers, your tags, your forms, and all of that. And get you set up with ease. So they will migrate you for free.
#19 is you get all the features, no matter how big your list is. Some of the crappy internet providers out there, email providers out there and be like, you can only have this feature. If your list is so bigger. Oh, you can’t have that. Fix the broken link one, or you can’t have those analytics until you get here. It’s like this. Crappy hierarchical, like an immature system that doesn’t make any sense to me. And so convert it doesn’t matter if you have 25 people, 2,500 people or 25,000 people, you get access to all the features, no matter how, but your list is number 20, they have a free plan.
# 20, they have a free plan. And so the one distinction is you get all the features when you’re on a paid plan. And by the way, my last point we’ll cover that. But on the free plan, you can have a free plan with convert kit and build your email list for free. And then. You pay for it the moment you generate a dollar and you unlock all the features, they have a free plan. The free plan also go to www.useconvertkit.com to get the free plan. So I want you to remember that. So if you have any friends that you work, send them www.useconvertkit.com. Send them use convertkit, send them use convert kit.
# 21, the most important one, it costs one, 1000 of the others when added up. And I totally just made that up, but it is so much cheaper. It is so much more economical. And you can’t just look at the price. You have to look at all the features they give you. There are email providers out there that’ll charge you a monthly rate and they’re like, Oh, you want this feature? Let’s charge you more. Oh, you want this feature? Let’s charge you more. Oh, that limits this let’s charge you more. Oh, let’s charge you more pound for pound incorporated together. Convertkit covers what most people pay for and for tools.
And it covers it for cheaper than most of the other email CRMs out there. We’ll give you four times the effectiveness and it grows with you. Let’s say you clean your list and it drops down a tier. Your price drops down a tier. It is dollar for dollar, in my opinion, the most valuable tool that any business owner can have to convert it because email is the backbone of your business. Your business is the human body and email is the blood that pumps through it. Sometimes it delivers oxygen. Sometimes it delivers messages. Sometimes it delivers nutrients, but it is the blood that pumps through the body. Without email, you don’t have a business and I don’t care what your business is.
I’ve been challenged this by thousands of businesses. I always find a way to Email, use email use convert kit, www.useconvertkit.com. The end. Those are the 21 reasons why I think convertkit is the only CRM. The only email provider. It’s actually not a CRM. It’s an ESP. Let me just clean this up-down.
CRM is customer relationship or retention management. ESP is email service provider convert kit is the best email service provider. On the face of the planet. I don’t care. You will not change my mind. I’ve been using it since day one and I’ve used it across the board.
It wins every time. And I didn’t even get into the fact that their deliverability rates are higher than everybody else. Their open rates are higher than everybody else. So here’s a bonus one. The success of your email is also predicated on the relationship with your ESP and all the email gods. And there’s actually like email companies that grade you convert.
It has the best reputation in the game. They protect their users because they protect the quality of their email lists. And so you win by that as well. I’ve moved companies over from those who choose not to be named like MailChimp, who should know what should ever be on. It’s the worst platform in the world.
And some of the worst terms of service, worse rules, and they censor people’s emails. They delete people’s email lists. That’s happened to me personally. I’ve moved them over from MailChimp to Convertkit. And within a week they were getting double the open rates on the same list that was generating like a 15 to 20% increase in revenue by just changing their platform to one that actually worked.
And so Convertkit is the best ESP hands down, in my opinion, dollar for dollar pound, for pound, it is the most important and valuable tool that any business owner can have in their business across the world. It’s. About customers, customer journeys, being the bloodline of your business. And it does it at a level that nobody else can do.
And finally, if you want my on demand training, if you want the plan, you want to see the plan, how to make email marketing, easy, how your email list is way more valuable than a dollar, an email a month, how you can send one every day. And I cover all of this. Go to www.theeternalflamemethod.com.