Every storm passes and the easiest way through the storm isn’t to try to avoid it. Isn’t try to run around it. It’s to run through it but run through it with the herd, run through it with your support.
You’re not alone
12 years of being an entrepreneur coaching, literally thousands of people through this, the worst thing that can happen is when something bad happens to think that we’re alone. To think that there’s no support for us to think that we have to go with this alone, that we have to suffer in silence that nobody else has figured this out before. But let me tell you something right now. This storm, every storm passes and the easiest way through the storm isn’t to try to avoid it. Isn’t try to run around it. It’s to run through it, but run through it with the herd, run through it with your support, see Buffalo, get this and I sound cheesy saying this, but when a storm is approaching, the entire herd of Buffalo walked directly into the storm because they realized that it is the fastest path through.
They don’t do it alone. They do it in a herd entrepreneurship doesn’t have to be a lonely game. We are here. We all experienced these. We are humans. We are not raw robots. There are going to be things that happen. Our ad accounts are going to get shut down our offers. Aren’t going to convert. We’re not sure where this month’s revenue is going to come from. All of those things are guaranteed to happen. And they’re this old adage that you can’t read the label from inside the jar. And so your job is to give yourself a moment to have space, not to sit there and suffer in silence, to be aware of what’s going up. And then to get support, to reach out, to head into the storm, but with people on your side or in your corner to help you navigate that storm.
Ask for support
We’ve all been through storms. Some of you have been through storms I’ve never been through before. And I will ask you for help. I have navigated storms that some of you have never been through. And I know those storms. I felt them when I was a week away from bankruptcy. When I lost a hundred thousand dollars a month in monthly recurring revenue. When that big idea and strategy that had worked on for three months, flopped and a company paid me six figures for it to work. Like I remember. What it felt like in my gut, I remember it felt paralyzed. I felt like I couldn’t move. I felt like the entire world was ending and somehow looking back now, I always found a way to put one foot forward to take one more step and my secret was heading into the storm with people that support me.
This will pass. Part of the year human experience is modulation it’s range. It’s part of your gift, being an entrepreneur, it’s a gift that you experience range. It’s a gift that you have lows to then have the highs. It’s a gift that you can go between them, both that you can understand them, both with your team, with your customers, with yourself, it’s a gift.
And so the worst thing that you can do is be in an echo chamber when it happens. And sometimes it’s the hardest thing to do to ask for help. Sometimes we want to wear that badge of honor so much like everything so put together everything is easier. Have all the answers, my biggest breakthroughs in life of business have come from surrender.
In the current state right now that we are in, we are rebuilding a business because of COVID and things that happened. And the results that are being created right now are monumental compared to what they were two months ago or two years ago. And the only differences is I went to nine different people in my life and I said, Hey, I need help. Hey, I need support. I don’t know the answer. I don’t have it all together. I’m struggling, but I’m willing to walk forward, can you guide me? And so I want you to know the reason we have this podcast. The reason we built this community, the reason that we do what we do is so that all of us are here together. So that you are never alone. You are never isolated. You are never in an echo chamber where you think that you have to go at this alone, no matter the storm, it will pass. You are the one that has to walk into the storm. You are the one that has to stand in the storm. You are the one that has to keep that light shining bright in the middle of the storm. But we are here to support you. We can’t stand in the storm for you, but we can help you. We can tell you what the storm is going to look like, how to mitigate the storm, how to better prepare for the storm, how to make it, how to make it through faster. We can do all of those things, but it all starts with community and connection.
And so I want you to know that if you’re ever in those times, you’re having a bad day, a bad week, a bad month, a bad year. Don’t go at it alone. Your secret to success is going to support and leaning in when everything feels like you should lean out. But I promise you that this too shall pass. I promise you that somebody else has been through this and solved this or experienced this. And I guarantee you that as you navigate this storm, it will be a lot easier with people that support you. So make sure you lean in when needed and ask for help when needed because this too shall pass.