containers are one of the biggest secrets when it comes to growth. Growth of a company growth of a team growth of self growth of revenue, growth of leads, growth of anything
What Are Containers?
What is a container? I think to answer that question, the most important thing is to visually reference like a box. Think about one of those Tupperware containers from like hefty or Pyrex, where you have the plastic bottom. And then you have the lid that snaps on top. Think about the plastic bottom is the start. And think about the top lid as the finish or the other side of the container. If you separate the part from the bottom top, it’s not a container. Technically I think the definition of containers is clothes for my analogy. I’m going to say it’s not a container, it’s a tub. And then the lid separately is not a container. It’s just a lid. But when you put them together, You get a container. And that means something that can be held. When I talk about containers, I’m talking about holding something I’m talking about not having a to-do list, but having a schedule I’m talking about being protective and intentional with everything that you do. It’s about protecting those containers like your life and business depends on it because they do.
Having a container is what allows us to succeed. We all have the same 24 hours in a day. There’s this law it’s called Parkinson’s law and work will expand to fill the time of the container that it has. And so if you have a task and you’re given a task and you’re given an hour to do that task, and you’re given three hours to do that task, most of the time you will fill whatever container you’re giving. The same thing happens in life. But if you don’t have tight containers, you get leaky, your energy gets leaky, and your distractions leak out your focus, your attention gets leaky. And if you’re leaking out, there’s also the ability for things to leak in. There are things to penetrate and distract you. There are things to get in your way.
Filling and Protecting your Container
I have people that I watch all the time and they’re like, I’m going to go write my emails. And they’re writing their emails on their computer, connected to the internet, with all their notifications on, with their phone right next to them. I was like, you’re not going to get any emails written, right? Because the moment of notification comes up at dinner comes up. Social media comes up, you are out. And the human brain takes 26 minutes to get back on task. Once it’s been distracted. And so how do we prevent that? How do we stop that? How do we mitigate that if we do it with containers? if you are not intentional about what you’re doing, somebody or something else is driving the car. In your life, while you’re in the passenger seat, but our jobs are to be in the driver’s seat of the car of our life, which means at every single moment we are in charge of that vehicle where we’re going, where we’re driving, what speed we’re going, where we’re turning. So we have to be aware of the destination and then design the path to get there.
Everything that we do has to be intentional, that’s the definition of a container. It’s making sure that we’re doing this thing. It’s going to start here and here, and this is how we’re going to protect it. Can we iterate it? Yes. Can we make adjustments? Yes, but you have to have a baseline. So you get to have containers on your time. You get to have containers for access to you. You get to have containers for your business, for your working hours, for your fitness, for your meals, for anything. The definition of a container is just being intentional about it. What you’re doing, why you’re doing it when you’re doing it and how to do it the most effectively.
There are only two inputs that we control in our life and its intentionality and energy. Those are two things that you control and it’s the inputs of those that create the desired result. But if you are not allocating your energy and an intention to the things or in the direction that you want to go and protecting it, there’s absolutely no way to get there. If you don’t protect your running time, your recovery time, and your training time, then there’s actually no way that you can achieve it. Like the only way that you can achieve your goal is to have tight containers.
Containers belong everywhere. They belong in your planning, they belong in your meetings. They belong in your communication. They belong in your time. They belong in your habits, your routines, your rituals. You can have a container and you can have meditation time. You can have a little bit of time, but you can be intentional. It’s a hidden secret, It forces us to be intentional. It forces us to be aware. It gives us measures, gives us success. It gives us information to make adjustments. Containers are one of the biggest secrets when it comes to growth. Growth of a company growth of a team growth of self-growth of revenue, growth of leads, growth of anything comes down to the container and our ability to own to maintain, and to protect that container at all costs. And then when required audit and adjust that container. It needs to be protected. It needs to be put into practice communication planning. Movement momentum, clarity.
So one of the things here when it comes to containers is that containers give us the structure right to fill. We have to protect what’s most important to us, family time, work, time, movement, time, eating time, because containers protect what our assets are because without containers, we will sacrifice the things that are important to us because we’re leaky and then get upset that we don’t have the things that we want. But all we have to do is put containers around them and protect them at all costs.