What could climbing Mount Everest and scaling a seven-figure businesses have in common? In today’s article, I’ll  share key similarities that I’ve noticed between the two pursuits. Buckle up – it’s going to be an interesting ride! 

Keep reading or listen to the interview on the podcast for a more in depth discussion.

Welcome to the first-edition of Paving Your Customer Journey, where I share the biggest takeaways from the Mind Of George Podcast, and present them in weekly bite sized chunks so you can ethically scale your business. 

You may not realize it, but there are a lot of similarities between climbing Mt. Everest and scaling to seven-figures in business. Of course, the end goals are different, but the strategies and skills required for each undertaking are strikingly similar.

That’s why I sat down with Brad Weimert, founder of Easy Pay Direct; a payment gateway that is known as  the most critical tool on the market to facilitate high-level eCommerce serving more than 60,000 merchants. Brad believes that every accomplishment in his life can be traced back to the depth of a single relationship – or several.

If you’re looking to scale to seven figures and beyond, here are some tips to help you get started.

Relationships Always Beat Algorithms 

Because relationships are key to success in every area of your life.

Whether it’s personal or professional, relationships are built on trust and emotional engagement. And Brad believes two critical components of successful relationships are usually unique experiences, whether it be a shared love for a hobby or something more significant such as an event that changes the course of their lives.

Here’s some examples of what Brad talks about in the podcast:

Unique experiences are the cornerstone of any great relationship. They’re what we remember years later when we reminisce about the good times we’ve shared with our friends and loved ones. And while not every moment has to be extraordinary, it’s important to make an effort to create unique experiences with the people we care about. 

An emotional engagement can be a lot of things. But in short, it is the degree to which we feel emotionally connected to another person. Whatever its source, emotional engagement creates a sense of closeness and mutual understanding that forms the foundation of strong relationships.

Become comfortable with the uncomfortable

Brad is known for climbing 58,000 feet in 36 hours, but also is an extreme endurance athlete.  For him, it’s not a  question of whether these events will suck,  it’s about learning to be comfortable in that space when your entire mind and body want to quit. 

He believes that anyone who wants to be successful in life must learn to get comfortable being uncomfortable. The lesson crosses into the rest of life and business because you step beyond your edges. 

Without experiencing discomfort, you would never push yourself to scale your business to the next level, as a result, you’ll miss out on opportunities to learn and grow because you’re afraid of feeling uncomfortable. 

The next time you’re feeling uncomfortable, instead of trying to run away from it, embrace it. Lean into the feeling and see what you can learn from the experience. 

You might just be surprised at what you’re capable of.

Perfectionism Is The Enemy Of Success 

If you are an entrepreneur, chances are you’ve battled with your fair share of perfectionism.

Brad calls himself a recovering perfectionist, and says “ to have a standard of perfection is to have no standards at all. You’re never gonna get there. “ 

That little voice in your head saying “you’re not good enough” or “this isn’t perfect yet” is the same voice that will kill your dreams and any chance of success.

Success comes from taking action, from putting yourself out there and taking risks. 

So if you’re perfectionistic,  and you want to take your business and life to the next level, you are going to have to let go of things that do not serve you so you can use it as a catalyst for your own success instead of letting it hold you back.

Paving Your Customer Journey Recap

All right – these are some great knowledge bombs to help you move the needle in your business.

But, I can’t let you go that easily, I have one last quote for you from Brad so you can leave feeling like you are ready to take on anything. 

The things that you put into habit today will create who you’re going to be 10 years from now. 

What did you think? Leave me a comment below if you found this useful.

Till next week,